InMail is LinkedIn’s paid direct-messaging system that allows members to contact anyone on the platform regardless of whether they share a connection. Premium subscribers and Sales Navigator users receive a monthly allocation of InMail credits; unused credits roll over up to a defined cap. InMail response rates average three times higher than cold email according to LinkedIn data, making it a core prospecting tool for recruiters and B2B salespeople targeting decision-makers who cannot be reached through free messaging.
