Lead scoring is a methodology for ranking prospects based on their likelihood to convert into customers, using criteria such as job title, company size, engagement with content, and LinkedIn profile interactions. In B2B marketing, sales and marketing teams assign point values to specific behaviors—like downloading whitepapers, attending webinars, or viewing product pages—to prioritize which leads to contact first. This data-driven approach helps organizations focus resources on high-potential prospects, improving conversion rates and sales efficiency.
