A feature that allows LinkedIn advertisers to extend their paid campaigns beyond LinkedIn’s platform to display ads on partner websites and apps. It uses LinkedIn’s targeting dataâincluding job title, industry, and professional interestsâto reach the same audience segments across the wider web. B2B marketers use this to increase campaign reach and frequency while maintaining professional audience precision beyond LinkedIn’s native inventory.
LinkedIn Audience Network
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
