LinkedIn Pulse – now officially called LinkedIn Articles – is the platform’s built-in long-form publishing tool that allows members to write, format, and publish articles directly on LinkedIn. Articles are indexed by Google, distributed to a member’s followers via feed notifications, and can rank in LinkedIn’s own search results. Unlike standard posts, articles support rich formatting including headers, embedded images, and hyperlinks, making them suited for in-depth guides, case studies, and opinion pieces that demonstrate expertise.
