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LinkedIn SSI (Social Selling Index) is LinkedIn’s proprietary metric that measures a professional’s effectiveness at using social selling techniques on the platform, scoring users from 0-100 based on four pillars: professional brand, finding the right people, engaging with insights, and building relationships. B2B marketers use SSI to track their social selling performance and benchmark against peers, as higher scores typically correlate with improved pipeline generation and sales outcomes. The metric helps sales professionals and marketing teams identify skill gaps in their digital selling approach and optimize their LinkedIn strategy for lead generation.
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