Sponsored text-based messages that appear in the feed and sidebar of LinkedIn users, designed to drive clicks to a landing page or website. These ads typically include a headline, description, and call-to-action button, allowing advertisers to target specific professional audiences by job title, industry, company size, and other B2B criteria. B2B marketers use text ads because they’re cost-effective for lead generation campaigns and work well for reaching decision-makers during their professional browsing time.
LinkedIn Text Ads
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
