A visual representation of the customer journey from initial awareness through final purchase, typically divided into stages like awareness, consideration, and decision. On LinkedIn, marketers use this framework to guide prospects from discovering their company through content and ads, to engaging with more detailed resources, to ultimately converting them into customers. B2B marketers use funnel analysis on LinkedIn to identify where prospects drop off and adjust their content strategy accordingly.
Sales Funnel
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
