A benchmark score developed by LinkedIn that measures how effectively a professional builds their online presence, finds the right people, engages with insights, and builds relationships through the platform on a scale of 0-100. The metric combines four core elements: profile completeness and professionalism, meaningful engagement with relevant content, building a network of potential buyers and partners, and establishing thought leadership in your industry. B2B marketers and sales professionals use their Social Selling Index to track whether they’re using LinkedIn effectively to generate leads and establish credibility compared to industry peers.
Social Selling Index
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
