John McQuillan, founder and CEO at Triumvirate Environmental, understands the challenges that organizations face in meeting their sustainability goals amidst increasing pressure to protect the planet. Community pushback, internal resistance, and lack of funds can all hinder progress towards long-term sustainability objectives. However, there are practical steps that businesses can take to make progress on climate goals and satisfy stakeholders.
One common obstacle to meeting climate goals is community pushback, especially when it comes to projects involving renewable energy sources like solar panels or windmills. NIMBY-ism, or “not in my back yard,” can be a significant barrier to implementing such projects, with concerns ranging from property values to noise and unsightliness. Lack of funds is another common challenge, as many businesses set ambitious climate goals without the necessary investment in innovative technology required to achieve them.
Some individuals within a company may perceive sustainability as a threat to profits, making them resistant to changes that could improve sustainability practices. However, sustainability and business can complement each other, leading to cost reduction, increased employee retention, and easier compliance in the future. With consumers increasingly conscious of environmental issues, businesses that demonstrate a commitment to sustainability may attract more customers, especially among Gen Z and Millennial consumers.
While sustainability goals may include initiatives such as switching to renewable energy sources and reducing water and fossil fuel usage, it’s essential to view sustainability as a journey rather than a destination. Making small incremental steps towards sustainability goals is still progress. Practical tips for achieving sustainability goals include designing products with their end-of-life journey in mind, buying recycled materials, and finding planet-friendly alternatives for sourcing materials.
Measuring waste and seeking third-party validation can also help organizations reduce their environmental footprint and track progress towards sustainability goals. By partnering with external specialists to assess areas for improvement and verify results, businesses can enhance their credibility with customers and shareholders. Despite the challenges of meeting sustainability goals, success is achievable with a strategic approach that incorporates practical steps and a commitment to continuous improvement.