How to Create a linkedin lead Gen Form
Follow this step-by-step guide to create a linkedin lead gen form. Each step builds on the previous one – complete them in order for best results.
Step 1: Access linkedin campaign manager
Go to business.linkedin.com and navigate to Campaign Manager. Select the account you want to create the Lead Gen Form under. You must have a linkedin company page and Campaign Manager access to create Lead Gen Forms.
Step 2: Navigate to Account Assets then Lead Gen Forms
In Campaign Manager, click the Account Assets dropdown in the top navigation and select Lead Gen Forms. Click Create form to begin building your form.
Step 3: Fill in the form details
Enter a form name (internal only, not shown to users), the offer headline (up to 40 characters – be specific about what they will receive), the offer details (up to 160 characters explaining the value), the privacy policy URL (required), and a custom confirmation message that appears after submission.
Step 4: Select the form fields
Choose which profile data fields LinkedIn will auto-populate from the user’s profile. Standard fields include first name, last name, email address, job title, company name, industry, and phone number. The fewer fields you request, the higher your conversion rate. For most lead gen campaigns, first name, last name, email, and job title are sufficient. Custom questions can be added but reduce conversion rates.
Step 5: Save the form and create a campaign
Click Save. Your Lead Gen Form is now ready to attach to a campaign. Create a new Sponsored Content campaign with the objective lead generation. When setting up the ad, select the Lead Gen Form you just created as the call-to-action destination instead of a website URL.
Step 6: Set up form submission notifications and CRM integration
In Account Assets, go to Lead Gen Forms and click on your form to access submissions. Download lead data manually as a CSV, or set up an automatic CRM integration (Salesforce, HubSpot, Marketo, and others are supported under Account Assets – Matched Audiences – Connect to a CRM). Email notification alerts can be configured in Campaign Manager settings.
