How to Write a LinkedIn About Section That Gets Responses

Follow this step-by-step guide to write a linkedin about section that gets responses. Each step builds on the previous one – complete them in order for best results.

Step 1: Open your linkedin profile for editing

Go to your LinkedIn profile and click the pencil icon on your intro card, or scroll down to the About section and click Add (if empty) or the pencil icon (if it exists). The About section allows up to 2,600 characters.

Step 2: Write a strong opening hook (first 2-3 lines)

LinkedIn shows only the first 2-3 lines of your About section before requiring the reader to click See more. Use this space to communicate your most compelling value immediately. Lead with who you help, what problem you solve, or what makes you unique. Avoid starting with ‘I am a…’ – start with impact or a question that makes the reader want to keep reading.

Step 3: Tell your professional story concisely

After the hook, explain your background: your area of expertise, how you got here, and what drives your work. This can be 3-5 sentences. Focus on the outcomes you create rather than listing job duties. Use first-person voice (I, not ‘John is a…’) – it reads more naturally and personally.

Step 4: Add specific accomplishments or proof points

Include 2-3 specific achievements with numbers where possible: percentages, revenue figures, team sizes, timeframes. Examples: ‘Grew organic search traffic 180% in 12 months’, ‘Managed a annual marketing budget’, ‘Recruited 50+ engineers at Series B startup.’ Specifics are far more credible than vague claims like ‘results-driven professional.’

Step 5: List your key areas of expertise

Near the end of your About section, include a brief bulleted list (use dashes or dots since LinkedIn does not support proper bullet formatting) of your top 5-8 expertise areas. This serves a dual purpose: it communicates your value to human readers and adds keyword density for LinkedIn’s search algorithm. Example: ‘- B2B Content Strategy | – SEO & Organic Growth | – LinkedIn Ads’

Step 6: End with a clear call to action

Close your About section with a specific invitation: what you want the reader to do next. Options include: ‘Connect with me if you are working on X’, ‘Send a message if you need help with Y’, ‘Visit [website] to see my work’, or ‘Open to conversations about Z opportunities.’ A clear call to action increases the probability that profile visitors take the next step.