LinkedIn is testing a new short-form video feed, following the trend set by major platforms such as Instagram, Snapchat, and YouTube. This move comes after the success of TikTok, which gained traction during the pandemic. The new Video tab will be placed between Home and My Network on the bottom navigation bar, with a vertical scroll of short-form videos for users to engage with. LinkedIn’s video feed is expected to focus on professional content, with creators having to navigate algorithms to ensure success.
Microsoft, the parent company of LinkedIn, asserts that videos are increasingly popular among users seeking insights from professionals and experts. This update to LinkedIn reflects the platform’s ongoing changes in recent months, including the addition of gaming experiences. Creators who have found success sharing professional advice on other platforms, such as TikTok, are likely to benefit from the new video feed on LinkedIn, given its audience of professionals.
A LinkedIn spokesperson confirmed that the platform is testing new ways to engage with members via video in response to the popularity of videos among users. The shift towards short-form videos is a significant change for LinkedIn, which traditionally focused on professional networking and longer-form content. The update is in line with the evolving needs and preferences of users, who increasingly consume content through video formats.
The addition of short-form videos on LinkedIn reflects a broader trend among social media platforms to incorporate this type of content to engage with audiences. Instagram, Snapchat, and YouTube have all introduced features for short-form videos, following the success of TikTok. The move by LinkedIn to offer a video feed for professional content creators aligns with the platform’s goal of providing valuable insights and expertise to its members.
Creators on LinkedIn are expected to adapt to the new video feed format by delivering engaging and informative content to cater to the platform’s professional audience. The success of short-form videos on other platforms, as well as the increasing popularity of video content among users, suggests that the new feature on LinkedIn could be well-received. By offering a dedicated space for short-form videos, LinkedIn aims to enhance user engagement and provide a platform for professionals to share their expertise and insights.
Overall, the introduction of a short-form video feed on LinkedIn represents a strategic move to align with the evolving preferences of users and the broader trends in social media content consumption. By providing a platform for professional content creators to share videos, LinkedIn aims to cater to the growing demand for informative and engaging video content. The platform’s decision to test new ways to engage with members through video reflects its commitment to adapting to the changing landscape of digital media and catering to the needs of its diverse user base.