In his Power On newsletter, Gurman discusses Apple’s upcoming May event where the company could potentially unveil its AI chip strategy and how it will be integrated into the iPad Pro and other M4 devices with the release of iPadOS 18. The iPad Pro is expected to receive significant upgrades, including a big OLED display and new accessories such as the next Apple Pencil with haptic feedback. The haptic feedback feature could enhance the drawing experience by providing a simulated texture when using the Pencil. Additionally, rumors suggest that the Apple Pencil may also support the Vision Pro, incorporating haptics to create a more immersive virtual experience. Other rumored features include a new squeeze gesture and magnetic tips for quick and easy swapping of styles for different purposes.
Gurman describes the upcoming iPad Pro as the most significant redesign since 2018, with a primary focus on its internal technology, including the integration of Apple’s AI capabilities. By positioning the iPad Pro as the centerpiece of its AI strategy, Apple could attract users interested in AI technology to purchase the premium tablet. However, the cost and availability of a potentially cheaper and more accessible iPad Air may still impact consumers’ decisions. Ultimately, the success of the iPad Pro’s AI features will depend on how well Apple communicates and demonstrates their practical applications, likely to be revealed when iPadOS 18 is released in the fall.
The inclusion of AI features in the upcoming iPad Pro aligns with Apple’s broader strategy to enhance its products with advanced technologies. By leveraging its in-house AI chip and potentially partnering with other companies for integrated chatbots, Apple aims to offer a more intelligent and intuitive user experience. The implementation of haptic feedback in the next Apple Pencil could further elevate the drawing and creative capabilities of the iPad Pro, enhancing the user’s connection to virtual space. Rumors also suggest additional features such as a redesigned Siri remote and magnetic charging capabilities for the iPad Pro.
Despite the anticipation surrounding the AI capabilities of the iPad Pro, Gurman acknowledges that most consumers may not prioritize these features when deciding to purchase a tablet. The appeal of the iPad Pro lies in its powerful performance, premium design, and advanced technology features, which may cater more to professional users and enthusiasts. However, the accessibility and affordability of other iPad models, such as the iPad Air, may pose a challenge to the widespread adoption of the iPad Pro. Apple’s ability to effectively communicate the value of its AI features and demonstrate their practical benefits will be crucial in driving consumer interest and adoption.
As Apple prepares to unveil the next generation of iPad Pro and M4 devices, speculation and rumors continue to circulate regarding the potential features and enhancements. The integration of AI technology, OLED displays, and innovative accessories such as the next Apple Pencil with haptic feedback point to a significant upgrade for the iPad Pro. Whether these advancements will appeal to a broader audience beyond tech enthusiasts and professionals remains to be seen, as the pricing and availability of competing models could impact consumer adoption. Apple’s upcoming May event is poised to shed light on the company’s AI chip strategy and how it will revolutionize the iPad Pro user experience with the release of iPadOS 18 in the fall.