LinkedIn is testing a new feed of short videos on its mobile app, allowing users to swipe through a vertical feed of videos similar to TikTok or Instagram. This new feature is designed to increase engagement on the platform and provide users with a new way to share video content. Users can leave comments, like, and share videos, but it is unclear how the feed determines which videos users see.
The arrival of the video feed on LinkedIn was confirmed by the platform, noting that videos are becoming an increasingly popular format for learning opportunities for employees and experts. The new feed is specifically designed to showcase short videos that are quick and easy to scroll through, providing users with a new way to discover relevant content. This development may also lead to potential monetization of the service in the future, incentivizing creatives to post videos on the platform.
While LinkedIn has always allowed users to post videos, the new video feed aims to provide a more streamlined and engaging experience for users. The feed is currently being tested with selected end users, with the feature not yet available to all mobile app users. It is possible that this new video feed will eventually become a standard feature on the platform, further enhancing the overall user experience.
The introduction of the video feed on LinkedIn is part of a broader trend towards video content on social media platforms. Many other platforms already have similar video feeds that have become a standard feature in their applications. The rise of video content as a preferred format for communication, learning, and engagement has led to increased investment in video capabilities across various social media platforms.
The potential monetization of the video feed on LinkedIn could provide opportunities for businesses and creators to reach a larger audience and generate revenue through video content. By offering a new way for users to post and share videos, LinkedIn is expanding its platform’s capabilities and providing users with more ways to engage with content. As the platform continues to evolve, the video feed could become a key feature for content creators and businesses looking to connect with their target audience.
Overall, the introduction of the video feed on LinkedIn represents a strategic move by the platform to capitalize on the growing popularity of video content. With users increasingly turning to video for information and entertainment, having a dedicated video feed could drive greater engagement on the platform and attract new users. As the testing of the video feed continues, LinkedIn will likely gather feedback from users to refine the feature and ensure a seamless user experience.