Meta has introduced new generative AI tools for advertisers, which include enhanced text and image generation, creative expansion, text overlays, and a centralized collection of AI tools within Ads Manager. The updated image generation process allows users to generate full image variations based on their original ad creative, using conversational prompts to create enhanced backgrounds, visual styles, and different presentation approaches. Additionally, the ad text variation feature now creates variations for ad headlines, with the ability to reflect the brand’s voice and tone and highlight key selling points based on previous campaigns and text input.
Meta is also testing the ability for the generated text to reflect the brand’s voice and tone, by highlighting key selling points based on previous campaigns and text input. The text generation tools will soon be powered by Meta’s most advanced Llama 3 large language model, further expanding its capacity. Users can now also create text overlays for their ad content, with a range of font options to choose from. These AI updates build on the capacity to use these tools in the advertising process while keeping the product images central to the display.
To improve the utility of these features, Meta is making all of its AI tools available under the Advantage+ creative tab in Ads Manager, where users can access all of Meta’s generative AI features in one place. This makes it easier for advertisers to find the right assistive elements for their campaigns. The tools are trained on the best performing ads in Meta’s system, providing suggestions and notes that align with what is generating clicks and driving engagement in its apps. By trying out Meta’s AI suggestions, advertisers can get a better idea of what works, such as shorter copy and snappier headlines for Facebook and Instagram ads.
Meta has been experimenting with AI image generation for ad campaigns over the past year and is now providing enhanced tools to facilitate broader ad creation in-stream. Users can expand their visuals to better fit multiple surfaces and generate other variations of their ad creative, including adjustments to the products featured. The new tools allow users to create entirely new variations while still featuring their own products. Additionally, Meta’s text variation feature can create alternatives for ad headlines, helping users come up with better hooks for their ads based on formats that have worked for other brands.
Meta’s latest AI enhancements for ads include improved image and text generation tools, creative expansion options, and a centralized collection of AI tools within Ads Manager. The image generation process allows users to create full image variations based on their original ad creative, while the text generation tools can reflect the brand’s voice and tone and highlight key selling points based on previous campaigns and input. Users can also create text overlays for their ad content with a range of font options to choose from. These updates enhance the use of Meta’s AI tools in advertising campaigns, providing assistance based on what is most effective in driving engagement and clicks in Meta’s apps.