Meta has announced several new ad tools at NewFronts 2024 to help brands improve their affiliate campaigns and product ads on various platforms. The first update includes machine learning-powered creator recommendations in Instagram’s Creator Marketplace, making it easier for brands to find the right creators based on audience similarity and topic relevance. Brands can now filter creators based on a variety of attributes to find the perfect partners for affiliate campaigns, resulting in more effective and efficient campaigns.
In addition, Meta is testing a new AI-based tool that can predict the best organic brand content to use in paid campaigns as partnership ads. The company is also extending its AI Image Expansion option for Advantage+ creative, allowing marketers to use Image Expansion for Reels campaigns as well. This tool makes it easier to adapt creative elements for different ad formats, ultimately improving performance and saving time for advertisers. Meta is also launching multi-destination product ads for Reels, displaying relevant product images from a brand’s catalog to drive interest based on user behavior.
Furthermore, Meta is adding a new feature to Reminder Ads that allows brands to include external links to new products or sales in their promotions. This enhancement provides more functionality for Reminder promotions, enabling brands to prompt users about upcoming events and products in their stream. These updates are designed to enhance the overall ad experience on Meta’s platforms and provide brands with more tools to optimize their campaigns for better results.
Overall, while these updates may not be revolutionary in the digital advertising landscape, they offer specific enhancements that can benefit brands looking to improve their affiliate campaigns and product ads on Meta’s platforms. If the new tools work as intended by Meta, they have the potential to be significant time savers and performance boosters for advertisers. These updates are now being rolled out, giving brands the opportunity to utilize these new tools and features in their ad campaigns on Meta.