Pinterest has announced a new certification course for media buyers within its Pinterest Academy education platform. The new “Media Buyer” certification will allow media professionals to demonstrate their expertise in using Pinterest for advertising. The certification is available for free to all Pinterest Academy subscribers and is designed to help marketers stand out in a competitive industry by showcasing a Pinterest standard of advertising excellence. To achieve the certification, participants must pass a 60-question multiple choice exam covering topics such as campaign activation, optimization, and ads reporting, with a score of 70% or higher required for certification. The exam is intended for media buyers with two to five years of experience, including one to two years specifically using Pinterest advertising tools.
The addition of the Media Buyer certification is part of Pinterest’s ongoing efforts to provide education and certification opportunities to its users. The Pinterest Academy was initially launched in 2019 as a way for users to improve their knowledge of Pinterest and earn certifications and badges to showcase their expertise. With Pinterest now boasting 518 million monthly active users, many of whom have high purchase intent, there is significant potential for marketers to maximize their campaigns on the platform by honing their Pin knowledge and skills. The Media Buyer certification is the latest offering in Pinterest’s education platform, aimed at helping marketers advance their careers and succeed in advertising on the platform.
The Media Buyer certification exam is a key component of the certification process and measures an individual’s job-related knowledge and real-life experience using the Pinterest ad platform. By passing the exam and earning the certification, media buyers can demonstrate their expertise and stand out in the industry. Participants who do not pass the exam on their first attempt will have to wait two weeks before they can retake it. The exam covers a range of topics relevant to media buying on Pinterest, including campaign activation, optimization, and ads reporting, making it a comprehensive test of the participant’s skills and knowledge.
Pinterest has set a high standard for the Media Buyer certification, requiring a score of 70% or higher on the exam in order to achieve certification. This ensures that certified media buyers have a thorough understanding of Pinterest’s advertising tools and best practices. The certification is particularly targeted at media buyers with two to five years of experience, including specific experience using Pinterest advertising tools for one to two years. By focusing on this level of expertise, Pinterest aims to provide a certification that is both valuable and relevant to professionals in the field, helping them advance their careers and succeed in advertising on the platform.
Overall, the addition of the Media Buyer certification to Pinterest’s education platform represents a valuable opportunity for media professionals to enhance their skills and knowledge of advertising on Pinterest. With the platform’s large and engaged user base, there is significant potential for marketers to reach their target audience and achieve their advertising goals through effective campaigns on Pinterest. By earning the Media Buyer certification, professionals can demonstrate their expertise and stand out in a competitive industry, ultimately advancing their careers and achieving success in advertising on Pinterest. The certification process, including the exam and required score, ensures that certified media buyers have the skills and knowledge needed to excel in their roles and deliver results for their clients or employers.