Country singer Randy Travis, who has been unable to sing properly since a stroke in 2013, has released a new song titled “Where That Came From” created with the help of AI software and a surrogate singer. The song, reminiscent of Travis’ classic folksy style, was developed by training an AI model with 42 of his vocal recordings and having fellow country singer James DuPre provide vocals to be transformed into Travis’. The result is a gentle tune that captures Travis’ signature relaxed style and is available on various streaming platforms like Apple Music and Spotify.
Dustin Ballard, who creates AI voice parodies on social media, uses a similar process to create humorous mash-ups like AI Elvis Presley singing “Baby Got Back.” While some may fear technology is replacing human-made music, the use of AI in music production actually showcases the possibilities of the technology in the right hands. The unique blend of AI and human artistry in Travis’ song challenges preconceptions about the role of AI in the music industry and invites deeper discussion about the potential for innovation and creativity in music production.
Cris Lacy, Co-president of Warner Music Nashville, describes the use of AI to clone Travis’ voice as “AI for good,” emphasizing the innovative approach to producing music that feels authentic. The recent passage of the ELVIS Act in Tennessee, set to take effect on July 1st, will allow labels to take legal action against unauthorized use of software to recreate artists’ voices. While Warner Music Nashville embraces the use of AI in a positive light, the potential for profit and digital resurrection of music from deceased artists through AI presents intriguing possibilities for the music industry.
Travis’ song not only demonstrates the possibilities of AI in creating music that feels legitimate but also opens up new avenues for Warner and the music industry as a whole to explore. With access to vast catalogs of music from famous, deceased artists, Warner has the potential to delve further into the digital resurrection of music using AI technology. While this story is heartwarming and showcases the potential for AI in music production, it also raises important questions about the ethical and artistic implications of using AI to replicate voices and create new music.
As AI continues to play a larger role in music production, the success of Travis’ song highlights the need for thoughtful consideration of the impact and implications of AI on the industry. The collaboration between AI technology and human creativity in creating new music presents a unique opportunity for innovation and exploration. Moving forward, the lessons learned from Travis’ song could shape the future of music production and the evolving relationship between technology, artistry, and authenticity in the music industry.