Victorinox, the maker of the Swiss Army Knife, is working on developing a new version of the classic multi-tool that will not include a blade. The company stated that they are in the early stages of creating pocket tools without blades, which will complement their existing range of multi-tools rather than replacing them. The decision to create bladeless tools comes as a response to increasing regulations on knives in various markets, such as concerns over knife crime in the UK leading to potential new legislation on bladed articles.
CEO Carl Elsener Jr. expressed concern over the restrictions on carrying knives in certain countries, where knives are often viewed as weapons rather than tools. In response to these regulations, Victorinox is working on developing new tools for specific sports or outdoor activities, such as cycling. Elsener mentioned that the company already offers tools tailored to golfers and has plans for a tool designed specifically for cyclists. The focus on creating tools for recreational purposes highlights the need for functionality, versatility, and craftsmanship without the inclusion of a blade.
The Victorinox dynasty was established in 1884 by Karl Elsener and has been passed down through generations. In recent years, the company has expanded its product lines to include items such as socks, timepieces, and fragrances in response to the challenges posed by Switzerland’s strong currency, the franc. CEO Elsener Jr. has acknowledged the impact of the strong franc on margins, prompting the company to prioritize innovation in order to remain competitive globally. While no specific timeline has been announced for the release of the new bladeless pocket tools, they are expected to cater to the evolving needs and regulations of consumers in different markets.
The decision to create bladeless pocket tools reflects Victorinox’s commitment to innovation and adapting to changing market conditions. By addressing concerns over knife regulations and the perception of knives as weapons rather than tools in certain countries, the company is catering to the needs of consumers in a variety of settings. The emphasis on developing tools for specific sports and outdoor activities underscores Victorinox’s dedication to providing practical solutions that meet the demands of a diverse customer base. As the company continues to evolve and expand its product offerings, the introduction of bladeless pocket tools represents a strategic move towards maintaining relevance and competitiveness in the global market.