Pinterest has introduced a new certification course within its Pinterest Academy education element, the “Media Buyer” certification. This certification is designed to allow media professionals to display their expertise in Pinterest advertising and is available to all Pinterest Academy subscribers for free. The certification exam tests an individual’s knowledge of the Pinterest ad platform, including campaign activation, optimization, and ads reporting. Participants are required to pass a 60-question multiple-choice exam with a score of 70% or higher to achieve the certification. The exam is intended for media buyers with two to five years of experience, with one to two years specifically using Pinterest advertising tools.
This new certification is part of Pinterest’s efforts to provide a dedicated educational platform, which was initially launched in 2019. The platform aims to help users improve their Pin knowledge and demonstrate their expertise through certifications and badges. With over 518 million monthly active users on Pinterest, many of whom have a high purchase intent, it is crucial for marketers to enhance their Pin knowledge and optimize their campaigns to reach their target audience effectively. By obtaining certifications such as the Media Buyer certification, marketers can set themselves apart in a competitive industry and advance in their careers with a Pinterest standard of advertising excellence.
The certification exam covers a range of topics related to Pinterest advertising, making it essential for participants to have a solid understanding of the platform’s features and capabilities. The exam is designed to validate an individual’s job-related knowledge and real-life experience using Pinterest advertising tools. By passing the exam and obtaining the Media Buyer certification, marketers can showcase their proficiency in leveraging Pinterest ads to drive results for their clients or brands. This certification can be a valuable asset for media professionals looking to enhance their skills and credibility in the industry.
Pinterest’s Media Buyer certification is an opportunity for media buyers to prove their expertise in leveraging Pinterest advertising tools effectively. The certification exam is a comprehensive test of an individual’s knowledge and experience in using the Pinterest ad platform for campaign activation, optimization, and reporting. Marketers with two to five years of experience, including one to two years specifically using Pinterest advertising tools, are encouraged to take the exam to showcase their skills and stand out in a competitive industry. By achieving the Media Buyer certification, professionals can demonstrate their proficiency in using Pinterest ads to drive successful campaigns and reach their target audience effectively.
With the rise of Pinterest as a popular platform for discovering and shopping for products, marketers can benefit significantly from improving their Pin knowledge and mastering Pinterest advertising tools. The Media Buyer certification offered by Pinterest’s Academy is a valuable opportunity for media professionals to enhance their skills, showcase their expertise, and advance in their careers. By obtaining certifications and badges through the Pinterest Academy, marketers can demonstrate their commitment to continuous learning and excellence in advertising on the platform. With the growing number of monthly active users on Pinterest, marketers have a unique opportunity to reach a highly engaged audience and drive results for their clients or brands with targeted ad campaigns.