LinkedIn has recently added three games to its app in an effort to increase user engagement. The games, called Pinpoint, Crossclimb, and Queens, are similar to popular puzzle games found in newspapers. Despite the similarities, they have proven to be addictive and are drawing users back to the platform on a daily basis. While some may find it strange to be playing games on a professional networking site like LinkedIn, the move seems to be paying off as the company is seeing increased revenue and record-high engagement levels.
The games on LinkedIn are easy to play and can be completed in about 10 minutes, providing users with a daily challenge similar to the games found in newspapers. This strategy is reminiscent of The New York Times’ success with their gaming products, including Wordle, which has a large and dedicated player base. By offering fun and engaging games with leaderboards and streak trackers, LinkedIn is able to keep users coming back to the platform regularly. This is particularly important for LinkedIn as they aim to transition into a full-fledged social network rather than just a job-seeking platform.
LinkedIn’s focus on gaming and other social features has proven to be successful, with reports of increased revenue and record-high engagement levels. The company’s parent company, Microsoft, has noted significant growth in LinkedIn’s revenue and user engagement, indicating that the strategy is working. While some may find it odd to see games on a professional networking site, the move has attracted users and kept them engaged on the platform. With the potential for more games and social features in the future, LinkedIn is likely to continue expanding its offerings to keep users entertained and engaged.
While some may find it strange to be playing games on a professional networking site like LinkedIn, the move seems to be paying off as the company is seeing increased revenue and record-high engagement levels. The games on LinkedIn are easy to play and can be completed in about 10 minutes, providing users with a daily challenge similar to the games found in newspapers. This strategy is reminiscent of The New York Times’ success with their gaming products, including Wordle, which has a large and dedicated player base. By offering fun and engaging games with leaderboards and streak trackers, LinkedIn is able to keep users coming back to the platform regularly.
LinkedIn’s focus on gaming and other social features has proven to be successful, with reports of increased revenue and record-high engagement levels. The company’s parent company, Microsoft, has noted significant growth in LinkedIn’s revenue and user engagement, indicating that the strategy is working. While some may find it odd to see games on a professional networking site, the move has attracted users and kept them engaged on the platform. With the potential for more games and social features in the future, LinkedIn is likely to continue expanding its offerings to keep users entertained and engaged.