Samsung has unveiled its new entry-level S85D series of OLED TVs, marking a shift in focus from premium to more affordable models. These TVs are set to compete with LG Electronics at lower price points and are likely to feature OLED panels manufactured by LG Display, a surprising partnership given the companies’ history. The S85D series comes in 55-inch, 65-inch, and 77-inch sizes, with prices starting at $1,699.99. Samsung has remained tight-lipped about the source of the panels, emphasizing the premium experience and viewing performance powered by their NQ4 AI Gen2 processor instead.
Despite the mystery surrounding the panel source, Samsung is confident in the upscaling and image processing capabilities of the S85D series, claiming that consumers will still get top-notch performance regardless. However, these TVs lack Dolby Vision support, a feature offered by LG’s OLED family. On the bright side, Samsung’s Tizen OS platform includes a native Xbox cloud gaming app, giving it an edge over the competition. Additionally, all four HDMI ports are capable of reaching 120Hz, a feature that is increasingly becoming standard in TVs in this price range.
The absence of quantum dot color technology in the S85D models suggests that Samsung may be using traditional WOLED panels to achieve the desired price points. Instead, the company is emphasizing “Pantone-validated colors” along with “pure blacks and bright whites” as key selling points. This strategic approach allows Samsung to offer a more budget-friendly OLED TV option while still delivering high-quality visuals and performance. By forgoing advanced features like Dolby Vision, the company aims to attract cost-conscious consumers looking for an OLED experience without breaking the bank.
Samsung’s new OLED TVs represent a significant shift in the company’s strategy to gain a foothold in the competitive OLED market. By offering entry-level models at more accessible price points, Samsung is challenging LG Electronics and expanding its consumer base. The partnership with LG Display for OLED panels further underscores Samsung’s commitment to delivering top-tier performance in its TVs. Despite the absence of certain premium features, such as Dolby Vision support, the S85D series maintains a premium viewing experience with advanced upscaling and image processing technology.
With retailers expected to offer discounts on the S85D series, consumers can look forward to even more competitive pricing for Samsung’s OLED TVs. The inclusion of a native Xbox cloud gaming app and support for 120Hz on all HDMI ports adds value to the overall package. While Samsung’s decision to forego quantum dot color technology may raise some eyebrows, the emphasis on Pantone-validated colors and impressive black and white contrast highlights the company’s commitment to providing a quality viewing experience. Overall, the S85D series positions Samsung as a strong contender in the OLED TV market, offering a compelling option for consumers seeking high-performance displays at more affordable price points.