The ‘Magic Button’ from Google TV makes its first appearance – excluding Chromecast

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Google’s rumored “Magic Button” shortcut for Google TV has finally been spotted in the wild on a real-world remote for an upcoming streaming box made by Walmart. The Onn 4K Pro, which is powered by Google TV, features the new star button in the top right corner of its remote. This button, referred to by the device as the “customizable button,” can be programmed as a shortcut to an app or to allow users to change inputs. It replaces the dedicated TV input button found on previous Onn streaming box remotes. The introduction of Google’s new button on non-Google hardware marks its first appearance after years of being leaked as part of Google TV-adjacent devices.

The “Magic Button” was first glimpsed in marketing materials for Google’s debut Chromecast TV in 2020, and it later surfaced inside Android TV beta code last year, suggesting that it could be incorporated into an upcoming Chromecast under the same name. With Google’s I/O developer conference scheduled for May 14th, there is speculation that the company may choose to unveil a new version of the Chromecast at that event. The Onn 4K Pro, which was leaked in a YouTube livestream by Superdell-TV last week, boasts several “Pro” features such as Dolby Atmos and Dolby Vision support, 3GB of RAM, and 32GB of storage. The remote for this device also includes a prominent “Free TV” button that provides quick access to Google’s FAST channels. Though the Onn 4K Pro has not yet appeared on Walmart’s website, leaked information indicates that its official release is imminent.

The incorporation of Google’s “Magic Button” on the Onn 4K Pro remote is a significant development in the ongoing convergence of technology and convenience in entertainment streaming devices. The ability to customize the button to suit individual preferences adds a layer of personalization that enhances the user experience. This feature represents a step forward in the evolution of remote control design, moving beyond traditional buttons to allow for greater flexibility and ease of use. The potential unveiling of a new version of Chromecast at Google’s upcoming developer conference further suggests that the company is committed to innovation in the streaming device market.

The leaked details of the Onn 4K Pro, including its smart speaker functionality and support for advanced audio and visual features like Dolby Atmos and Dolby Vision, indicate that Walmart is positioning this device as a high-end offering in the streaming box market. The choice to include a “Free TV” button on the remote underscores the growing popularity of free streaming channels and the desire for easy access to such content. With the promise of a customizable button and a range of premium features, the Onn 4K Pro appears poised to compete strongly with other streaming devices on the market. Its impending release will likely generate anticipation among consumers eager to experience the latest advancements in streaming technology.

The collaboration between Google and Walmart on the Onn 4K Pro represents a strategic partnership aimed at delivering a cutting-edge streaming device that combines the best of both companies’ expertise. Google’s established reputation in software and streaming platforms, coupled with Walmart’s retail prowess and understanding of consumer preferences, bodes well for the success of the Onn 4K Pro in the competitive streaming device market. By leveraging Google TV technology and integrating it into a premium streaming box, Walmart is poised to attract tech-savvy consumers looking for a seamless, feature-rich entertainment experience. The anticipation surrounding the official release of the Onn 4K Pro suggests that this device may become a standout offering in the streaming device landscape.

Overall, the unveiling of the “Magic Button” shortcut on the Onn 4K Pro remote and the impending release of this high-end streaming box signal a new era of innovation and convenience in the streaming device market. With advanced features, customizable options, and a strategic partnership between Google and Walmart, the Onn 4K Pro promises to deliver a premium entertainment experience to consumers seeking the latest in streaming technology. As the release date for this device draws near, it will be interesting to see how it stacks up against other streaming devices on the market and how it shapes the future of entertainment streaming.

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