Disney and Warner Bros. Discovery have announced a new streaming bundle that will feature Disney+, Hulu, and Max, set to launch this summer. This move represents a shift in the streaming industry towards bundling top brands. The bundle will offer both ad-supported and ad-free plans, though the pricing details have not been disclosed yet. Content from a variety of well-known brands, such as ABC, CNN, Marvel, DC, Food Network, Searchlight, and more, will be included in the bundle.
The specific release date for the bundle has not been announced, and it is expected to be revealed in the coming months along with more details. Disney’s current bundle, which includes Disney+, Hulu, and ESPN+, is priced at $14.99 a month with ads and $24.99 a month without ads. Given this, the new bundle including Max could potentially come at a higher price point. Disney has stated that additional information about the bundle will be shared as the launch approaches.
In their recent earnings reports, Disney and Warner Bros. Discovery both saw profits in their streaming services. Disney reported a $47 million quarterly operating profit for Hulu and Disney+, while Warner Bros. Discovery secured $103 million in profit from its direct-to-consumer division, which includes the Max streaming service. Disney CEO Bob Iger emphasized the importance of streaming as a growth driver for the company during the earnings call.
For more information on this topic, readers can refer to further reading articles from Forbes such as “Disney Stock Limps To Worst Day Since 2022 Despite Surprise Disney+ Profit” and “Warner Bros Discovery’s Stock Tanks To Record Low”. These articles provide additional insights and analysis on the impact of the new streaming bundle announcement from Disney and Warner Bros. Discovery. Stay updated on the latest developments by signing up for Forbes Breaking News Text Alerts for real-time updates on the biggest stories shaping the day’s headlines.