VSCO is expanding its mobile photography and camera apps to include VSCO Hub, which aims to connect photographers with businesses for job opportunities. VSCO Hub functions as a sort of LinkedIn for photographers, allowing businesses and brands to find and hire photographers for their projects or campaigns. VSCO Pro Members can create profiles showcasing their work and availability for hire, while businesses can use AI-powered search to find photographers based on specific subject matter and look. The platform recommends a diverse portfolio to increase visibility in searches and encourages users to keep posting on VSCO to maintain relevance.
Users must pay for access to VSCO Hub, but the platform does not take a cut of the money paid to photographers by businesses. VSCO Hub operates similarly to LinkedIn, with brands acting as recruiters to find photographers for their projects and connect with them. Photographer users do not have to pay to use VSCO, but they must be Pro Members to utilize VSCO Hub. The Pro Membership includes editing tools for mobile and desktop, premium presets, cloud syncing, Adobe Lightroom integration, video grading tools, full community access, a professional profile, and more. Membership options are available on VSCO’s website for those interested in joining.
VSCO Hub offers photographers the opportunity to secure brand partnerships, a key source of income for many photographers. By creating a profile that represents their unique aesthetic and work, VSCO Pro Members can attract businesses looking to hire photographers. The platform emphasizes the importance of showcasing a broad range of work to appeal to a variety of potential customers. Businesses can search for photographers using reference images and users are notified in the VSCO app if they are chosen for a project, outlining the next steps to take.
VSCO Hub’s goal is to bridge the gap between photographers and businesses, providing a platform for both parties to connect and collaborate on projects. The platform’s AI-powered search feature helps match photographers with businesses seeking specific types of photography. VSCO’s CEO, Eric Wittman, compares VSCO Hub to LinkedIn, with brands acting as recruiters to find photographers for their projects. Users are encouraged to continue creating and posting on VSCO to increase their visibility and chances of being matched with businesses seeking photographers.
VSCO Pro Members must pay a monthly or annual fee to access VSCO Hub, in addition to other editing tools and features included in the Pro Membership. The platform does not take a percentage of the money paid to photographers by businesses, allowing photographers to keep the full payment for their work. Wittman explains that VSCO Hub enables businesses to easily find and connect with photographers for their projects. The combination of VSCO’s mobile photography and camera apps with VSCO Hub provides photographers with opportunities to showcase their work, attract business partnerships, and increase their visibility in the photography industry.
Overall, VSCO Hub serves as a platform for photographers to connect with brands and businesses, providing opportunities for job matching and collaboration. VSCO Pro Members can create profiles to showcase their work and availability for hire, while businesses can use the platform’s search features to find photographers for their projects. The platform operates similarly to LinkedIn, with brands acting as recruiters to connect with photographers. VSCO Hub is part of VSCO’s efforts to expand its services and provide additional benefits to its Pro Members, offering a comprehensive set of tools and features for mobile photography and editing.