The WNBA recently announced that it will begin chartering flights for its 12 teams in the upcoming season, a shift from the previous league policy that required teams to take commercial flights for most scenarios. The decision comes in response to concerns raised about the safety of commercial travel, particularly as the league’s popularity continues to grow with the rise of stars like Caitlin Clark and Angel Reese. Charter flights are expected to cost the league about $25 million a year for the next two years, with each team contributing approximately $2 million per season.
WNBA Commissioner Cathy Engelbert stated that the league will begin chartering flights “as soon as we can get planes in places,” aligning the WNBA with other major sports leagues such as the NBA, NFL, and MLB. The decision to implement charter flights reflects the increased demand and interest in the WNBA, as evidenced by higher ticket sales and the attention on college basketball stars transitioning to the professional league. This shift in policy is expected to enhance player safety and comfort while also catering to the growing audience and potential future revenue from media deals.
The announcement of charter flights for WNBA teams comes at a time when there is a surge in interest in the league, with StubHub reporting a 93% increase in ticket sales compared to the previous year. This trend mirrors the growth seen in women’s college basketball, which recently saw its national championship game draw in more viewers than the men’s championship. The decision to introduce charter flights for regular season games is a significant change from previous seasons when the WNBA only chartered flights for playoff games. The increased focus on player safety and comfort reflects the evolving landscape of women’s sports and the league’s commitment to supporting its players.
In response to the announcement, sports columnist Christine Brennan highlighted the timing of the decision, citing the league’s rapid growth, business expansion, and anticipated future revenue from media deals. The move to charter flights for all teams symbolizes a step towards elevating the WNBA’s status and providing a more professional experience for players. Furthermore, the decision to air opening night games on Disney+ demonstrates an effort to reach a broader audience and capitalize on the league’s growing popularity. With the upcoming season set to feature exciting matchups and star players, the WNBA is poised for continued success and growth in the world of women’s sports.
Overall, the WNBA’s decision to implement charter flights for its teams reflects a positive shift towards prioritizing player safety, comfort, and professional standards. The increased interest in the league, coupled with the rise of talented players like Caitlin Clark and Angel Reese, has contributed to a surge in ticket sales and viewership. By aligning with other major sports leagues in offering charter flights, the WNBA is positioning itself for continued growth and success in the competitive sports landscape. As the league prepares for its upcoming season, fans can expect exciting games, talented athletes, and a renewed focus on providing a top-tier experience for players and spectators alike.