YouTube has recently launched a live test of its generative AI feature, which is now available to some YouTube Studio users. This tool is designed to provide content inspiration to creators by using AI to surface ideas for content that they could create and share on YouTube. The platform’s Chief Product Officer, Johanna Voolich, has provided insight into the process, explaining that the tool will offer content pointers and notes based on viewer trends to help creators come up with ideas for their next videos.
Creators using this feature can input a topic prompt, such as travel in Portugal, and the system will highlight related videos while also giving pointers on thematic content that could be created, including a full downloadable content outline. The goal of the tool is to help creators tap into topics that their viewers want to see more of and provide fresh angles for creative concepts. However, there is a concern that the recommendations may be largely derivative as they are based on existing content, which could lead to a lot of similar videos. Despite this, linking into trends can help increase interest and engagement, and there may be value in these tips if they are based on user behavior.
Currently, the feature is only available to a small number of channels that publish videos in English, with expanded access set to come soon. The tool has been tested internally by YouTube for some time, and now creators have the opportunity to experiment with it on their own content. By navigating to Studio > Analytics > Research on desktop, creators can access the feature and explore the ideas and suggestions it provides. This AI tool is just one way that YouTube is continuing to innovate and support its community of creators in developing new and engaging content for their viewers.
YouTube’s content inspiration tool could be a valuable resource for creators looking for new ideas and ways to engage with their audience. By using AI to surface content suggestions based on viewer trends, creators can gain insights into what topics are resonating with their viewers and discover fresh angles for their videos. While there may be concerns about the derivative nature of the recommendations, there is also potential for increased interest and engagement by tapping into current trends and user behavior.
As YouTube expands access to this feature, more creators will have the opportunity to experiment with the tool and see how it can enhance their content creation process. By providing content pointers and notes, the tool aims to streamline the process of brainstorming and developing new ideas for videos. With the ability to input topic prompts and receive related video suggestions, creators can explore a variety of content options and potentially reach new audiences with their videos. This AI tool represents a new way for creators to leverage data and technology to create more engaging and relevant content for their viewers.
The success of YouTube’s content inspiration tool will ultimately depend on how well it can provide valuable insights and suggestions to creators. By analyzing viewer trends and user behavior, the tool aims to help creators understand what types of content are popular and how they can capitalize on these trends. While there may be limitations to the tool’s recommendations, such as potential similarity in content, creators can still benefit from exploring new ideas and perspectives for their videos. With expanded access on the horizon, more creators will have the opportunity to leverage this AI feature in their content creation process and potentially grow their audience and engagement on YouTube.