Will Yang on Writing What Your Customers Tell You
Will Yang, Head of Growth at Chronicle Technologies, has watched countless LinkedIn posts disappear into the void. The reason, he says, is that most founders write posts the way they think founders should sound—polished and inspirational. That approach fails.
“My top piece of advice is to forget about writing what you think is clever and write what your customers are telling you. Most B2B founders write their LinkedIn posts as they think a founder should sound – polished, broad, a little inspirational. That’s why those posts are ignored. I solely run marketing at Chronicle and every post that I write begins with something a customer has said, typically a pain point from a support call or an onboarding conversation. The posts that are the result of real conversations have more comments than anything we have written from a content calendar.”
The shift is simple but powerful: listen to your customers first, then translate their words into your posts. This approach works because your audience recognizes authentic problems and solutions they actually care about.
Lynnaire Johnston on Personalized Direct Messaging
Lynnaire Johnston, LinkedIn Strategist and Author at Link-Ability, knows that growing your following requires direct outreach that feels genuinely personal. Most professionals fumble this step by sending templated messages at scale.
“Sending direct messages that are personalised and speak to the relationship you have with the person. This might be a reminder of how you met, who you both know, or something on their profile that resonates with you. What does NOT work is bulk sending messages that could be written by anyone to anyone. Personalisation is the key and while it takes time, it is the strategy that opens the door to conversations which can lead to opportunities.”
When you reference a shared connection, a past conversation, or something specific from someone’s profile, you signal that you genuinely want to connect. That effort converts into actual relationships, not just follower counts.
Angelina Popovic on Becoming a Conversation Builder
Angelina Popovic, Content Specialist at HeyReach, discovered something important: the algorithm now treats thoughtful comments nearly as well as posts. She’s using this to build her following without relying solely on her own content.
“My one tip would be something that I heard from executives from LinkedIn – become a conversation builder, and do not just post, but also be a part of conversations in your niche. Comments now gain as many impressions as some great posts, and this is how I am building my following. I am not leaving generic answers, I take time and ask questions and show my point of view on their topic.”
This means spending time in other people’s comment sections with genuine questions and real perspectives. You build visibility by adding value to existing conversations, not only by broadcasting your own ideas.
Rinn R on Dropping the Performance Act
Rinn R, Founder and Creative Director at Echo Omni Studio, noticed something counterintuitive: the posts that performed best were never the polished advice content. They were the messy, honest ones.
“Stop performing and start being a real person. My most engaged content on LinkedIn has never been the 5 things I learned format. It has been posts about things I genuinely care about – documenting the messy parts of learning SEO in real time. Being myself is the strategy.”
Your audience doesn’t need another perfectly packaged lesson. They want to see a real person thinking out loud, making mistakes, and learning in public. That authenticity cuts through the noise.
Will Mitchell on Writing for 30 People and Replying to Everyone
Will Mitchell, Founder of StartupBros, approaches LinkedIn with laser focus. He writes for a narrow audience and treats every comment as a conversation, not a metric.
“Write your posts to the 30 people who could hire you. Pick a topic tight enough that someone can finish the sentence this person talks about blank after seeing you twice. A tight topic gives the algorithm consistent signal about who to show you to, and it gives your audience a reason to comment. Then reply to the people who comment on your posts – I answer mine myself, every one of them.”
The specificity matters. A narrow topic signals to LinkedIn’s algorithm exactly who should see your content. And replying personally to every comment keeps the conversation alive and shows your followers you actually care about their thoughts.
Jon Hill on Participation Over Distribution
Jon Hill, Chairman and CEO of The Energists, reframes how you should think about LinkedIn entirely. It’s not a broadcast platform—it’s a community space.
“Stop treating LinkedIn like a distribution channel and instead approach it as a place where you can participate in industry conversations. Deliberately engaging with other people’s content also contributes to the conversation. When you leave thoughtful comments on posts from executives and experts in your industry, this puts your perspective in front of a broader audience that does not already follow you.”
Engagement with others’ content expands your reach to people outside your current network. It’s a strategy that compounds over time as more industry leaders notice your contributions.
Dr. Igor Ivitskiy on Baiting Corrections
Dr. Igor Ivitskiy, Founder of Doctor Ads, found a psychological trick that works: people comment faster to correct you than to praise you.
“The single best move is to bait a light correction instead of asking people to engage. When I publish a breakdown I leave a hole on purpose and say I might be missing something. People fix you faster than they praise you. I treat the comments as a live focus group.”
Instead of asking for engagement or opinions, pose a statement with a deliberate gap. Invite people to complete your thinking. This natural instinct to help or correct drives more comments than direct calls to action.
Your Next Move
Pick one of these strategies and test it this week. If you’re posting regularly, start replying personally to every comment. If you’re not seeing engagement, audit your last five posts and ask whether they came from customer conversations or assumptions. If you want to share your own LinkedIn strategy or success story, linkedindaily.com accepts guest posts from practitioners in the field. Submit your ideas about what’s working for you in 2026.
