LinkedIn, a professional networking platform owned by Microsoft, is experimenting with a new feature similar to TikTok’s short video feed. This new video feed on LinkedIn focuses on content related to careers and professional topics. Currently being tested, the feature is not yet available to most users. The feed was initially spotted by Austin Null, strategy director at McKinney, an influencer agency.
With this new test, LinkedIn has joined the ranks of popular apps like Instagram, YouTube, Snapchat, and Netflix, which have introduced short-form video feeds inspired by TikTok’s success. Video content is becoming a favoured format among users for gaining insights from professionals and experts, according to Microsoft-owned LinkedIn. Creators on TikTok have gained large followings by sharing advice on career growth, job searching, and professional skills, and will now have a new platform on LinkedIn to potentially reach a wider audience.
There are rumours that LinkedIn could monetize this new video feed in the future to incentivize content creators to post on the app. The focus on professional and career-focused content could differentiate LinkedIn’s video feed from others. Users can follow specific steps to access and interact with the short video feature on LinkedIn, including liking, commenting, and sharing videos. However, the specific criteria for how the video feed determines which videos to display to users have not been disclosed.
In conclusion, LinkedIn’s new short video feed feature is in the testing phase, offering a more professional and career-focused alternative to popular short-form video platforms like TikTok. As video content gains popularity among users seeking professional advice and insights, this new feature could provide creators with a new platform to reach a broader audience. The monetization potential for content creators on LinkedIn may incentivize users to post on the platform, and the emphasis on professional content could set LinkedIn’s video feed apart from other apps. While the specific criteria for video display remain undisclosed, users can interact with videos in various ways on the platform.