LinkedIn has joined the trend of short-form video feeds with a new TikTok-like video feed that is currently being tested. The new feature was first spotted by Austin Null, a strategy director at an influencer agency, and it lives in the app’s navigation bar under a new “Video” tab. This feature allows users to scroll through a vertical feed of short videos focused on careers and professionalism. Users can like, comment on, and share videos in the feed, although it is not clear how the feed determines which videos to show to users. While LinkedIn has always allowed users to post videos, this new dedicated feed is designed to boost engagement and discovery on the platform by offering bite-sized videos that users can quickly browse through.
According to Microsoft-owned LinkedIn, videos have become one of the most desired formats for users to learn from professionals and experts. The company is testing this new feature as a way for users to discover relevant videos easily. However, the feature is still in the early testing phase, so not all users will have access to it right away. This new video feed comes as many creators have gained significant followings on TikTok for sharing career advice and professional development tips. LinkedIn’s new feed could provide these creators with a new platform to share their content and potentially reach a larger audience. There is also speculation that LinkedIn may monetize the feature in the future to incentivize creators to use the platform for their video content.
While the new video feed presents opportunities for creators, some users may not welcome the addition of another short-form video feed on the app. With many popular apps, such as Instagram, YouTube, and Snapchat, already offering their own versions of short-form video feeds, users may start to feel overwhelmed by the abundance of video content available on these platforms. It remains to be seen how users will respond to LinkedIn’s new feature and whether it will be successful in driving engagement and discovery on the platform. As the feature is still being tested, it is likely that LinkedIn will gather feedback from users before deciding on a full rollout of the video feed.
Overall, the introduction of the new TikTok-like video feed on LinkedIn is part of a larger trend of popular social media platforms incorporating short-form video content into their offerings. By providing users with a dedicated feed for short videos focused on careers and professionalism, LinkedIn aims to enhance user engagement and discovery on the platform. The company recognizes the growing demand for video content as a medium for learning from professionals and experts, and this new feature is designed to meet those needs. While some users may have reservations about the increasing number of short-form video feeds on popular apps, creators may see the new feature as an opportunity to expand their reach and share valuable content with a larger audience. It will be interesting to see how users respond to the new video feed on LinkedIn and whether it will become a successful addition to the platform.