LinkedIn, the world’s largest professional networking platform, is currently in the early testing stages of a new feature that draws inspiration from the popular TikTok app. This feature introduces a dedicated feed for short-form videos focused on professional content. Similar to other social media platforms like Instagram, YouTube, and Snapchat, LinkedIn’s take on the trend aims to cater to its user base with career-oriented content. The feature is currently in early testing and not yet available to everyone, presenting users with a new “Video” tab in the app’s navigation bar. Users can engage with the content by liking, commenting, or sharing videos, with a focus on professional advice, job search tips, and insights from industry experts.
LinkedIn’s decision to introduce a short-video feed aligns with the growing user preference for video content, particularly in the realm of professional development. Users are increasingly turning to video for knowledge and career insights, prompting the platform to streamline video discovery and engagement. By incorporating a dedicated feed for short-form videos, LinkedIn aims to provide professionals with quick access to valuable content. The success of career-focused content on platforms like TikTok suggests that creators may benefit from a new platform to reach a wider professional audience. Additionally, LinkedIn may explore monetisation options to incentivise creators and enhance the platform’s appeal.
Despite the potential benefits for creators and users seeking professional content, the integration of a short-form video feed on LinkedIn may not be welcomed by all users. Concerns about information overload are valid, given the sheer volume of short videos available across various platforms. It remains to be seen whether LinkedIn can strike a balance that satisfies both content creators and users seeking a more traditional networking experience. As the feature is still in testing, specific details about the algorithm curating the video feed have not been disclosed. However, LinkedIn has emphasised its focus on professional content, suggesting that users can expect to see concise and digestible videos offering career advice, job search tips, and insights from industry experts.
The introduction of a short-video feature on LinkedIn indicates the platform’s adaptability to the evolving preferences of its user base. By incorporating a dedicated feed for professional-oriented content, LinkedIn aims to enhance user engagement and provide a platform for creators to reach a wider audience. The success of career-focused content on TikTok and other platforms suggests that there is existing demand for such material, which LinkedIn hopes to tap into with this new feature. Looking ahead, the platform may explore monetisation options to further incentivise creators and enhance the appeal of the video feed. However, the potential for information overload and user concerns must also be taken into consideration as LinkedIn continues to refine and develop this feature. Only time will tell how users will respond to the integration of short-form videos on a platform traditionally associated with professional networking.