LinkedIn is testing a new short video feed feature similar to TikTok, catering to the rise in popularity of short-form video content. This new feature introduces a dedicated “Video” tab within the app where users can swipe through professional-focused, vertical videos. The focus on professional content sets LinkedIn apart from other entertainment platforms, as videos may cover topics like career advice, industry insights, job search tips, and company culture behind-the-scenes glimpses. The feature, spotted by users and confirmed by LinkedIn, aligns with the trend of users preferring quick, digestible information in their content consumption habits.
The new feature was noticed by TechCrunch, which highlighted LinkedIn joining other popular apps in introducing short-form video feeds following TikTok’s success. Austin Null, an influencer at agency Mckinney, first spotted the feature and showcased it on Twitter. LinkedIn is currently running a limited test of the video feed, with a dedicated space for short videos accessible through a new “Videos” tab. The tab provides users with a full-screen feed of short videos, offering a similar experience to TikTok or Instagram Reels. This beta test is only available to a select group of users on the iOS mobile app.
The introduction of short videos on LinkedIn could benefit both content creators and users in various ways. Content creators can reach a targeted audience of professionals seeking career advancement, industry knowledge, and connections. By creating informative and engaging videos, professionals can establish their expertise and thought leadership in their fields, leading to brand awareness and potential business opportunities. While monetization potential through advertising or sponsored content creation has not been confirmed by LinkedIn, it remains a potential motivator for creators to produce high-quality video content.
Short-form video content also offers engaging learning opportunities for users, allowing them to learn new skills and stay updated on industry trends in an interactive manner. The video feed exposes users to a diverse range of professional voices and perspectives, helping them learn from industry leaders, discover up-and-coming talent, and connect with niche experts relevant to their career goals. Additionally, short videos can enhance networking efforts by serving as a platform to discover potential collaborators, find mentors, and attract the attention of recruiters through engaging video content. Overall, the video feed on LinkedIn signals the platform’s adaptation to evolving content consumption habits and may hold potential as a valuable feature for professional networking and knowledge-sharing.