A recent TechCrunch report has revealed that LinkedIn is working on a new feature that resembles TikTok’s short form video feed. The feature was first noticed by Austin Null, a strategy director at McKinney, who shared a brief demonstration on LinkedIn showcasing the new feature located in the app’s navigation bar under a fresh “Video” tab. Upon selecting the Video button, users will be presented with a vertical feed of short videos that can be easily navigated by swiping. Users will also have the ability to like, comment, and share the videos with others. While LinkedIn has not disclosed the specifics of how the feed will select which videos to display, it is mentioned that the focus of the videos will be on careers and professions. The purpose of this new LinkedIn feed is to increase engagement and exploration on the platform by providing quick, bite-sized videos for users to browse through.
The new LinkedIn video feed feature is currently in the testing phase and not available to all users. The report suggests that this feed will provide creators with a new platform to share their video content and potentially reach a larger audience. There is speculation that LinkedIn may eventually monetize this feature to incentivize creators to post their video content on the platform. In addition to the video feed, LinkedIn is also experimenting with bringing games to the professional network. Code snippets uncovered by app researcher Nima Owji hint at a feature where player scores are associated with workplaces, potentially ranking companies based on these scores. Although a LinkedIn spokesperson clarified that the images shared by the researcher are not the latest versions, the company confirmed that they are developing puzzle-based games such as “Queens,” “Inference,” and “Crossclimb.” Although no specific launch date has been provided, the spokesperson mentioned that the games aim to inject fun, foster deeper connections, and stimulate conversational opportunities on the platform.
The integration of puzzle-based games into the LinkedIn experience is part of the company’s efforts to enhance user engagement and interaction on the platform. By offering games like “Queens,” “Inference,” and “Crossclimb,” LinkedIn hopes to provide users with a new way to connect with each other, have fun, and potentially spark conversations. These games are designed to be interactive, engaging, and enjoyable, offering users a break from their professional pursuits on the platform. The introduction of games on LinkedIn is a strategic move to keep users actively engaged and interested in the platform, potentially attracting more users and increasing the time spent on the site. This initiative aligns with LinkedIn’s goal of being not just a professional networking platform, but also a place where users can relax, have fun, and build connections in a more casual setting.
In addition to the video feed and games, LinkedIn is continuously exploring new features and functionalities to improve the user experience on the platform. By introducing innovative features like the video feed and games, LinkedIn aims to stay relevant and competitive in the ever-evolving social media landscape. The company’s focus on enhancing engagement, providing diverse content formats, and fostering connections among users reflects its commitment to creating a dynamic and interactive platform for professionals worldwide. As LinkedIn continues to evolve and innovate, users can expect to see more exciting features and enhancements that cater to their professional and personal interests, making it a comprehensive and engaging platform for networking, learning, and entertainment.