Linkedin Daily

Category: Linkedin

  • Find Anyone on LinkedIn: 2026 Boolean Search

    Find Anyone on LinkedIn: 2026 Boolean Search

    How to Use LinkedIn Boolean Search to Find Anyone

    Follow this step-by-step guide to use linkedin boolean search to find anyone. Each step builds on the previous one – complete them in order for best results.

    Step 1: Understand the Boolean operators LinkedIn supports

    LinkedIn’s search supports four Boolean operators: AND (both terms must be present), OR (either term can be present), NOT (exclude a term), quotation marks (exact phrase match), and parentheses (group terms for complex logic). LinkedIn requires AND, OR, and NOT to be typed in ALL CAPS to be recognized as operators rather than search terms.

    Step 2: Use AND to narrow results

    AND is implied by default when you type multiple words, but using it explicitly makes complex searches clearer. Example: ‘marketing AND director AND SaaS’ returns profiles with all three terms. Use AND when you need multiple criteria to be true simultaneously – specific job title AND specific industry AND specific skill.

    Step 3: Use OR to broaden results

    OR expands your search to include profiles matching any of the terms. Example: ‘CFO OR Chief Financial Officer OR VP Finance’ catches all variants of the same role. Always use OR when searching for a role that has multiple common titles or abbreviations.

    Step 4: Use NOT to exclude irrelevant results

    NOT removes profiles containing a specific term. Example: ‘recruiter NOT HR NOT staffing’ if you want recruiting professionals outside traditional HR departments. Use NOT carefully – it can exclude relevant results if the excluded term has multiple meanings.

    Step 5: Use quotation marks for exact phrases

    Wrap a phrase in quotation marks to search for that exact string of words. Example: “head of growth” returns only profiles with that exact title, excluding “Head of Product Growth” or profiles that just contain “growth” and “head” separately. Quotation marks are essential for searching multi-word job titles accurately.

    Step 6: Combine operators with parentheses for complex searches

    Parentheses group logical conditions, similar to math. For example, combining title variants with parentheses – (director OR VP OR head of) AND (marketing OR growth) AND (SaaS OR B2B) NOT (agency OR consultant) – returns senior marketing leaders at product companies but excludes agencies and consultants. Practice building layered Boolean strings to pinpoint exactly the right people.


    Are you a technology professional with insights to share? LinkedIn Daily accepts technology Guest Posts from practitioners across the industry.

    Related reading: My 5-Step LinkedIn Job Search That Works in 2026 · How to Find Lost Messages: Archive Search Hack

  • Write a LinkedIn About Section That Works in 2026

    Write a LinkedIn About Section That Works in 2026

    How to Write a LinkedIn About Section That Gets Responses

    Follow this step-by-step guide to write a linkedin about section that gets responses. Each step builds on the previous one – complete them in order for best results.

    Step 1: Open your linkedin profile for editing

    Go to your LinkedIn profile and click the pencil icon on your intro card, or scroll down to the About section and click Add (if empty) or the pencil icon (if it exists). The About section allows up to 2,600 characters.

    Step 2: Write a strong opening hook (first 2-3 lines)

    LinkedIn shows only the first 2-3 lines of your About section before requiring the reader to click See more. Use this space to communicate your most compelling value immediately. Lead with who you help, what problem you solve, or what makes you unique. Avoid starting with ‘I am a…’ – start with impact or a question that makes the reader want to keep reading.

    Step 3: Tell your professional story concisely

    After the hook, explain your background: your area of expertise, how you got here, and what drives your work. This can be 3-5 sentences. Focus on the outcomes you create rather than listing job duties. Use first-person voice (I, not ‘John is a…’) – it reads more naturally and personally.

    Step 4: Add specific accomplishments or proof points

    Include 2-3 specific achievements with numbers where possible: percentages, revenue figures, team sizes, timeframes. Examples: ‘Grew organic search traffic 180% in 12 months’, ‘Managed a annual marketing budget’, ‘Recruited 50+ engineers at Series B startup.’ Specifics are far more credible than vague claims like ‘results-driven professional.’

    Step 5: List your key areas of expertise

    Near the end of your About section, include a brief bulleted list (use dashes or dots since LinkedIn does not support proper bullet formatting) of your top 5-8 expertise areas. This serves a dual purpose: it communicates your value to human readers and adds keyword density for LinkedIn’s search algorithm. Example: ‘- B2B Content Strategy | – SEO & Organic Growth | – LinkedIn Ads’

    Step 6: End with a clear call to action

    Close your About section with a specific invitation: what you want the reader to do next. Options include: ‘Connect with me if you are working on X’, ‘Send a message if you need help with Y’, ‘Visit [website] to see my work’, or ‘Open to conversations about Z opportunities.’ A clear call to action increases the probability that profile visitors take the next step.


    Are you a SEO professional with insights to share? LinkedIn Daily accepts SEO Guest Posts from practitioners across the industry.

    Related reading: How to Use LinkedIn: A Practical Guide for Professionals in 2026 | Can People See Who Viewed Their Linkedin?

  • Get 3x More LinkedIn Endorsements in 2026

    Get 3x More LinkedIn Endorsements in 2026

    How to Add Skills to LinkedIn (And Get Endorsements)

    Follow this step-by-step guide to add skills to linkedin (and get endorsements). Each step builds on the previous one – complete them in order for best results.

    Step 1: Navigate to your linkedin profile

    Click your profile photo or your name in the navigation bar to go to your profile page. Scroll down to find the Skills section, which typically appears in the lower half of your profile.

    Step 2: Click Add skill

    In the Skills section, click the Add skill button (or the pencil edit icon if skills already exist). A search box will appear where you can type skill names.

    Step 3: Search for and add relevant skills

    Type a skill name and select from the dropdown suggestions. LinkedIn has a standardized skill taxonomy – using the exact terms LinkedIn recognizes (rather than free-text custom skills) makes you more discoverable in recruiter searches. Add up to 50 skills, prioritizing the most important ones first since only the top 3 are shown initially without expanding.

    Step 4: Reorder your skills for maximum impact

    In the Skills editor, drag and drop skills to reorder them. Put your most important, most searched-for skills at the top. The first 3 skills displayed are your ‘featured skills’ – make them the ones you most want to be known for and that match the roles or opportunities you are targeting.

    Step 5: Request endorsements from connections

    Go to each skill and click the pencil icon, then scroll down to Request endorsements. Select connections who can genuinely vouch for that skill and send a brief, personalized message asking for an endorsement. Alternatively, endorse connections for relevant skills first – many will reciprocate. Aim for at least 5 endorsements per top skill for credibility.

    Step 6: Take LinkedIn Skill Assessments

    LinkedIn offers free skills assessments (quizzes) for popular skills like Excel, SQL, Python, Google Analytics, and more. If you pass (score in the top 30%), LinkedIn adds a verified skill badge to your profile, which significantly boosts your credibility for that skill and can improve your ranking in recruiter searches.


    Related reading: How to Use LinkedIn: A Practical Guide for Professionals in 2026 | Can People See Who Viewed Their Linkedin?

  • I Build LinkedIn Newsletters That 3X Engagement in 2026

    I Build LinkedIn Newsletters That 3X Engagement in 2026

    LinkedIn Newsletter subscribers who receive weekly editions stay subscribed 67% longer than those on irregular schedules

    LinkedIn Newsletters are no longer an optional feature for professionals building an audience. The platform now surfaces newsletters directly in subscriber feeds, making them one of the highest-reach content formats available. Unlike posts that decay within hours, newsletter editions remain accessible in subscriber inboxes and your profile indefinitely. If you publish weekly, you’ll generate 52 pieces of indexed content annually—each one discoverable through search and capable of driving inbound traffic months after publication.

    Read more: LinkedIn guest post opportunities

    The engagement lift is measurable. Newsletters that stick to a consistent weekly schedule generate 3-5 times more total impressions than those published sporadically. This isn’t about working harder; it’s about working predictably. Your audience knows when to expect you, and LinkedIn’s algorithm prioritizes consistency when deciding which newsletters to promote.

    Enable Creator Mode First—It’s a Hard Requirement

    You cannot create a LinkedIn Newsletter without Creator Mode active on your profile. Navigate to your LinkedIn profile, scroll below your intro card to the Resources section, and click “Creator mode: Off.” Toggle it on. You’ll then select 3-5 topic hashtags that represent your content focus. These hashtags help LinkedIn categorize your newsletter and surface it to users interested in those topics.

    Read more: social media guest posts

    Creator Mode also unlocks other features—the ability to publish long-form articles, use LinkedIn Live, and access analytics beyond what standard profiles offer. The tradeoff is that you can no longer send connection requests directly; people must accept your invitation. For anyone building a following rather than managing a personal network, this is a net positive.

    Build Your Newsletter in Six Tactical Steps

    Once Creator Mode is active, the setup process is straightforward. Start from your LinkedIn homepage and click “Write an article” in the post composer. In the article editor, locate the “Manage” dropdown at the top right and select “Create a newsletter.” This opens the newsletter configuration screen.

    Read more: B2B marketing guest posts

    Name your newsletter in 60 characters or fewer. Use keywords that people actually search for—not abstract phrases. “B2B Sales Strategy Weekly” outperforms “Insights on Revenue Growth” because someone searching LinkedIn for sales strategy content will find the first one immediately. Write a description under 200 characters explaining what subscribers receive and how often. Be specific: “Weekly tactics for enterprise account executives” tells people exactly what they’re signing up for.

    Upload a cover image at 1920×1080 pixels. This image appears in your profile and in subscriber emails, so it needs to be professional and readable at thumbnail size. Avoid text-heavy designs; a clean logo or branded graphic works best.

    Choose a publishing cadence: daily, weekly, biweekly, or monthly. Weekly is the industry standard for newsletters that maintain subscriber retention. Don’t commit to daily unless you have a content pipeline already in place. Consistency matters far more than frequency—subscribers who signed up expecting weekly content will unsubscribe within two editions if you go silent or publish erratically.

    Click “Done” to finalize your setup. Your newsletter is now live, though it has zero subscribers until you actively promote it.

    Publish Your First Edition With 400-800 Words of Specific Value

    Click “Write newsletter edition” to compose your first piece. LinkedIn’s editor supports headers, bold text, images, and embedded links. Use these formatting tools to break up text and improve readability—dense paragraphs get skipped on mobile devices, where most subscribers read.

    Target 400-800 words per edition. This length allows you to provide concrete value without requiring a 15-minute read. Share specific data, actionable frameworks, or real examples from your work. A newsletter that says “networking is important” attracts no subscribers. A newsletter that says “here are the five questions to ask before accepting a coffee meeting with a stranger” gets bookmarked and shared.

    Include at least one visual element—a screenshot, chart, or image. Posts with images get 94% more clicks than text-only content on LinkedIn. The same applies to newsletters.

    When you click “Publish,” LinkedIn notifies all subscribers and adds the edition to your newsletter archive in your profile. This archive is permanent, meaning old editions continue to drive traffic and demonstrate your expertise to people discovering you for the first time.

    Growth Strategy: Three Concrete Promotion Channels

    A newsletter with zero promotion strategy will have zero subscribers. Implement these three tactics immediately:

    • Share a launch post on your feed: Write a post explaining what your newsletter covers and asking your network to subscribe. This single post can generate 50-200 subscribers, depending on your profile size and engagement rate. Link directly to the newsletter in your post.
    • Add the newsletter link to your Featured section: Your profile’s Featured section appears prominently when someone visits your page. Add your newsletter link there alongside any articles, documents, or media you want to showcase. This drives subscriptions from profile visitors.
    • Mention the newsletter in your email signature: If you correspond professionally via email, add a line at the bottom: “Subscribe to my weekly newsletter on [topic]—link here.” You’ll convert 5-15% of your email contacts into subscribers over time.

    Mention your newsletter when relevant comments appear on others’ posts. If someone asks about sales strategy and it’s your niche, reply with a specific insight and add: “I write about this weekly in my newsletter if you want deeper dives.” This feels authentic because the recommendation is contextual, not forced.

    Track What Actually Works With Newsletter Analytics

    LinkedIn provides analytics for each newsletter edition: open rate, click rate, and subscriber growth. Check these metrics after every publication. Editions with headlines mentioning numbers (5, 10, 7) typically get 23% more opens than those without. Content about industry trends outperforms personal anecdotes by a 2:1 ratio on LinkedIn newsletters.

    Your first three editions will establish a baseline. By month two, you’ll see patterns—which topics drive opens, which formats people engage with, which sending times work best for your audience.

    If you’re building a newsletter and want to share your strategy with LinkedIn Daily’s audience, submit a pitch to our write-for-us page. We feature newsletter creators who have specific frameworks or data to share.

    Your immediate next step: enable Creator Mode today, then spend 30 minutes naming and describing your newsletter. Launch your first edition within the week. The earlier you publish, the longer your archive has to drive traffic and subscriber growth.

  • LinkedIn Job Search FAQ: Finding Jobs on LinkedIn in 2026

    LinkedIn Job Search FAQ: Finding Jobs on LinkedIn in 2026

    LinkedIn hosts over 33 million job listings, but not all job categories perform equally on the platform

    LinkedIn dominates professional recruitment for white-collar roles in technology, marketing, finance, consulting, sales, and management. The platform combines three elements competitors rarely offer together: a database of millions of active job postings, direct access to recruiters searching for candidates, and the ability for hiring managers to view your full professional profile before you apply.

    Read more: HR and recruiting guest posts

    For trades, retail, and hourly work, specialized boards like Indeed, ZipRecruiter, and industry-specific sites reach larger candidate pools. LinkedIn’s strength lies in roles where employers invest in recruiter time and prefer candidates with visible professional networks.

    Easy Apply creates a volume problem: popular roles receive 500+ applications through the button alone

    LinkedIn’s Easy Apply feature eliminates friction—one click submits your profile as your application. This convenience comes with a competitive cost. High-visibility positions often receive hundreds of Easy Apply submissions within days, dramatically lowering your odds of human review.

    Read more: LinkedIn guest post opportunities

    For roles at well-known companies or positions with many qualified applicants, bypassing Easy Apply improves your chances. Instead, visit the company’s careers page and submit a tailored resume and cover letter through their application tracking system. This approach takes 10-15 minutes longer but signals genuine interest and reduces your competition pool from 500+ to perhaps 50-100 applicants.

    Use Easy Apply strategically for two scenarios: when your profile is an exceptionally strong match for the role (all required skills listed, relevant recent experience) or when applying to smaller companies with fewer total applicants.

    Read more: technology guest posts

    Recruiters find candidates through keyword searches—your headline and skills section function as search engine optimization

    LinkedIn recruiters use the platform’s search filters to locate candidates. They search by job title keywords, skill tags, location, and company experience. Your profile appears in results only if it contains the exact terms they’re searching.

    To maximize recruiter visibility, take these specific actions:

    • Include relevant job title variations in your headline (not just your current title). If you’re a data analyst open to roles as a “BI analyst” or “analytics engineer,” use both terms.
    • List every relevant skill up to LinkedIn’s maximum of 50. Recruiters filter results by specific skills, so omitting a skill means zero visibility for searches including it.
    • Activate Open to Work and select “Recruiters only” if employed (this hides your status from your current network) or “All LinkedIn members” if job searching openly. Profiles with Open to Work enabled receive approximately 2x more recruiter outreach than those without it.
    • Ensure your profile reaches All-Star completion level (profile photo, headline, current position, past position, education, skills, and endorsements). Recruiters often filter for complete profiles.
    • Add your location or specify remote work openness in your headline or About section. Geographic filters are standard recruiter search parameters.
    • Write your About section and job descriptions with recruiter search behavior in mind. Use industry terminology and job titles naturally within sentences, as these terms are indexed in recruiter searches.

    Response times range from one week to one month—follow up after two weeks of silence

    Well-staffed companies with dedicated recruiters often respond within 5-7 business days. High-volume roles (customer service, entry-level sales) and companies with lean HR teams typically take 2-4 weeks to respond or may never respond at all.

    If you haven’t heard back after 14 days and the role remains open on LinkedIn, a brief follow-up is appropriate. Send a 2-3 sentence InMail to the recruiter mentioning the specific role and your continued interest, or locate the hiring manager’s email through their company website and send a similar message there. Most hiring managers appreciate persistence that doesn’t cross into aggression.

    Unfortunately, application ghosting is standard practice even at Fortune 500 companies. Automated rejection emails rarely exist; silence is the default outcome for most applicants.

    The Open to Work green banner increases recruiter InMail by roughly 200 percent but sacrifices privacy

    LinkedIn’s #OpenToWork banner appears as a green badge on your profile photo. Selecting “Recruiters only” restricts the banner’s visibility to LinkedIn Recruiter Lite users, hiding your job search from your current employer and wider network. Selecting “All LinkedIn members” displays the banner to everyone, including colleagues and your current boss.

    The tradeoff is substantial. Profiles displaying the public Open to Work banner receive approximately 2x more recruiter InMails than profiles without it. If you’re actively employed and want to avoid signaling a job search to your company, use the Recruiters only setting. If you’re between jobs or don’t mind your network knowing, use the public banner and accept the volume increase.

    You don’t need LinkedIn Premium to apply for jobs; paid features only provide marginal advantages

    Both Easy Apply and direct applications through company career pages are completely free. LinkedIn Premium ($47/month) adds features like “Applicant Insights” (showing how your profile compares to other applicants for a role) and expanded LinkedIn Recruiter Lite access for your own recruiter searches. These are conveniences, not necessities.

    Premium is worth considering only if you’re actively recruiting talent or running a hiring team. For job seekers, your resources are better spent refining your profile, customizing applications, and following up with recruiters directly via email.

    If you want to contribute your own hiring or job search expertise to the conversation, LinkedIn Daily accepts articles from industry practitioners. Explore our write for us page to pitch your perspective on recruitment strategy or professional development.

    Start by auditing your LinkedIn profile against the recruiter search criteria outlined above. Enable Open to Work with the privacy setting matching your employment status, then manually apply to five roles this week through company career pages instead of Easy Apply. Track the response rates and interview requests—the additional effort typically converts at 2-3x the Easy Apply rate.

  • Build Your 2026 LinkedIn Profile: Complete FAQ Guide

    Build Your 2026 LinkedIn Profile: Complete FAQ Guide

    Below are answers to the most common questions about linkedin profile. If your question is not answered here, feel free to reach out or browse our other LinkedIn guides.

    What is LinkedIn All-Star profile status?

    All-Star is the highest profile completeness level on LinkedIn. Achieving it requires: a profile photo, a location, your current position, at least two past positions, your education-guest-posts-opportunities/” class=”ld-lw-“>education, at least 5 skills, and at least 50 connections. All-Star profiles appear 40 times more in linkedin search results than incomplete profiles, according to LinkedIn’s own data. For more, see How to Use LinkedIn Groups.

    How important is a LinkedIn profile photo?

    Extremely important. LinkedIn reports that profiles with a photo receive 21 times more profile views and 9 times more connection requests than profiles without one. The photo should be professional, show your face clearly, have good lighting, and use a neutral or blurred background. A headshot or professional photo is far better than a casual or group photo.

    How long should a LinkedIn headline be?

    LinkedIn allows up to 220 characters in your headline. Use them. The most effective headlines go beyond your job title and communicate your Value Proposition: who you help, how you help them, or what outcome you deliver. Example: ‘B2B Marketing Director | Helping SaaS Companies Build Pipeline Through Content | + Revenue Influenced’ is more effective than ‘Marketing Director at Acme Corp.’

    Should I put my phone number and email on my LinkedIn profile?

    Only if you want to receive direct outreach via those channels. Most people do not include contact details publicly to reduce spam. Instead, enable Open Profile (LinkedIn Premium) so anyone can message you for free, or instruct people to send a connection request or InMail. You can share contact details privately in messages once a conversation starts.

    How do I increase my LinkedIn profile views?

    The fastest ways to increase profile views: post content consistently (your profile appears next to every post you publish), optimize your headline with keywords recruiters and prospects search for, engage on others’ posts (your name appears to their network), enable Creator Mode, connect with more people in your target audience, and add relevant skills that match search queries.

    Can I see who viewed my LinkedIn profile for free?

    Free LinkedIn accounts can see the five most recent profile viewers and general data about viewer demographics (industry, job function). LinkedIn Premium subscribers (any plan) can see the full list of everyone who viewed their profile over the past 90 days, including their names and job titles – unless those viewers have Browse in Private mode enabled.

    Are you a marketing professional with insights to share? LinkedIn Daily accepts marketing Guest Posts from practitioners across the industry.

    Related reading: How to Use LinkedIn: A Practical Guide for Professionals in 2026 | Can People See Who Viewed Their Linkedin?

  • I’ve Mastered LinkedIn Networking: Here’s How I Built Real Connections in 2026

    I’ve Mastered LinkedIn Networking: Here’s How I Built Real Connections in 2026

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    LinkedIn users with 5,000 connections but zero engagement generate less opportunity than professionals maintaining 400 actively-engaged contacts—a 3x performance gap that most networkers ignore.

    Read more: LinkedIn guest post opportunities

    Why Connection Count Deceives You

    The numbers game on LinkedIn creates an illusion of network strength. A user hitting 500 connections celebrates a milestone that translates to minimal business value. LinkedIn’s algorithm suppresses content distribution to inactive relationships, meaning your posts never reach dormant connections. Cold outreach to distant contacts gets a 2-3% response rate without prior interaction history.

    Research on professional outcomes shows the difference clearly: professionals with 200-400 warm connections generate 3x more job offers, consulting leads, and partnership opportunities than those with 5,000+ inactive ones. Quality networks require maintenance, but that maintenance creates compounding returns. Each active connection who engages with your content increases your visibility to their network, expanding your reach without additional effort.

    Read more: social media guest posts

    The distinction matters operationally because network size directly correlates with relationship debt. Managing 5,000 connections while expecting genuine reciprocity becomes impossible. Focusing instead on building recognition—where connections see your name, interact with your posts, and would realistically help you—shifts networking from collection to cultivation.

    Target These Five Connection Categories First

    Strategic networking means ranking prospects by likelihood of mutual value. These categories represent the highest-ROI connection opportunities:

    Read more: technology guest posts

    • Second-degree connections in your target industry or role: People one connection away operate in your ecosystem and have mutual connections for warm introductions. These represent 60% of your most valuable opportunities and come pre-qualified by proximity.
    • People actively engaging with your content: If someone has liked or commented on three of your posts, they recognize your name and care about your perspective. These connections accept requests at 40%+ rates and often become collaborators or referral sources.
    • Alumni from your school or previous employers: Institutional affinity accelerates relationships. Alumni engage with you 4x more frequently and respond to asks at significantly higher rates than random professionals.
    • Conference and event attendees: People you met in person (or attended the same virtual event) are warm prospects. Connect within 48 hours while context remains fresh in their memory.
    • Podcast guests and hosts in your niche: These individuals have invested in content creation around your industry and actively grow their networks. They bring visibility through established platforms and audiences.

    A B2B SaaS marketer should prioritize content marketers at mid-market software companies, people engaging with their thought leadership posts, alumni from their university, and marketing leaders who spoke at attended conferences. Not a random Fortune 500 executive they’ll never interact with. This specificity eliminates wasted outreach and concentrates effort where reciprocity actually exists.

    Write Connection Requests That Get Accepted

    Generic connection requests feel like spam and get ignored. Personalized requests get accepted 5x more often because they demonstrate investment in the other person. Use this formula: specific context about how you found them plus one concrete reason to connect, with no transactional ask attached.

    Example: “Hi Sarah—I saw your presentation on revenue operations at the Sales Hacker Summit last month and your framework for aligning sales and marketing operations directly applies to what we’re building. Would love to connect and stay updated on your work.”

    This works because it includes specific context (event name and timing), genuine reason (actual framework relevance), and no extraction ask. It shows you invested time understanding their work.

    Avoid these acceptance-killers:

    • “Let’s connect and stay in touch”—meaningless and signals no prior research
    • “Would love to pick your brain”—implies one-way value extraction
    • Immediate asks like “Could you introduce me to…”—signals you’re collecting connections as stepping stones
    • Generic flattery like “You’re a thought leader”—they receive this 20 times per week

    The Follow-Up Sequence That Warms Cold Connections

    Connection acceptance is only the beginning. Most professionals accept a connection and do nothing, missing the entire opportunity window. Structure your follow-up across three touchpoints.

    Day 1 (within 24 hours of acceptance): Send a thoughtful message referencing your connection request context. Ask a low-friction question about their current work. Example: “Sarah—thanks for connecting. I’m curious about the revenue ops framework you presented at Sales Hacker. Are you implementing it across your entire go-to-market team, or testing it with specific departments first?” This keeps the conversation specific to something they actually care about.

    Week 2 (if they engaged): Share something relevant to their work—an article, a case study, or an observation from your own experience. Don’t ask for anything. Example: “Ran into this breakdown of revenue operations tools that might apply to your framework at [Company]. The integration challenge you mentioned in your presentation seems to be the sticking point for most teams we talk to.” This positions you as a resource, not a person asking for favors.

    Week 4 (if engagement continues): Only then, if conversation has been consistent, suggest a specific conversation. Not a vague “let’s grab coffee” but something concrete: “I’m hosting a small virtual roundtable on sales-marketing alignment next month with three other ops leaders from Series B companies. Would you be interested in joining?” This gives them a clear reason to say yes or no.

    The entire sequence operates on reciprocity. You provide value first through specific, relevant engagement. The ask—if one comes—arrives only after establishing mutual interest. Most professionals skip this sequence entirely and wonder why cold asks fail.

    Build a System That Keeps Relationships Active

    Active networks deteriorate without maintenance. Create a simple tracking system to remind yourself when to engage with key connections. Use a spreadsheet or simple CRM to categorize contacts into tiers: A-tier (people you want regular contact with), B-tier (connections worth staying visible to), and C-tier (peripheral relationships).

    For A-tier connections, set a reminder every 4-6 weeks to engage with their content or send a relevant resource. For B-tier, quarterly touchpoints suffice. This prevents relationships from decaying while remaining manageable at scale. A professional managing 350 active connections might spend 90 minutes per week on relationship maintenance—less time than most spend on social media.

    LinkedIn’s native tools help. Use the “Follow” feature on profiles of people you want to track. Set notifications for when key connections post content. Comment within the first hour of their posts—early comments get more visibility and signal you’re actively tracking their work.

    The goal is simple: shift from invisible in their feed to consistently visible. Consistency over time transforms you from a distant connection to someone they think of when opportunities emerge in your area of expertise.

    If you’ve built a networking system that generated measurable results, consider sharing your approach with LinkedIn Daily’s community. We’re looking for practitioners with real networking outcomes to contribute to our write-for-us page. Contact our editorial team with your pitch.

    Start this week by identifying 10 people in your second-degree network who work in your target industry or role. Spend two hours researching their recent activity and writing personalized connection requests. Expect 60-70% acceptance rates if you follow the formula. That’s your foundation.

    “`

  • LinkedIn Showcase Pages: What They Are in 2026

    LinkedIn Showcase Pages: What They Are in 2026

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    LinkedIn allows companies to create up to 25 Showcase Pages attached to a single Company Page, yet most organizations use fewer than five.

    Read more: LinkedIn guest post opportunities

    A Showcase Page is a subsidiary page tethered to your LinkedIn Company Page that isolates attention on a specific product, service line, business unit, or customer segment. Unlike your main Company Page—which speaks to your entire organization—a Showcase Page builds its own follower base, maintains its own content feed, and runs independent analytics and ad campaigns.

    The structure works like a hub-and-spoke model. Your Company Page sits at the center. Showcase Pages branch out as spokes, each one visible in the “Affiliated Pages” section of your main company presence. People can follow your Showcase Page without following your Company Page, and vice versa. This separation matters when your target audiences have competing interests or when different product lines require distinct messaging strategies.

    Read more: healthcare guest posts

    How Showcase Pages Differ from Company Pages

    The core distinction between a Company Page and a Showcase Page comes down to scope and audience precision.

    • Scope: A Company Page represents your entire organization and all it does. A Showcase Page represents a single product, service line, or customer segment.
    • Audience targeting: Showcase Page followers chose to engage with that specific offering, not your company broadly. This creates a more homogeneous follower base—people who actually care about what you’re promoting on that page.
    • Content feed: Each Showcase Page has its own feed. Followers see only content relevant to that page’s topic, eliminating noise from unrelated company announcements.
    • Following independence: Users can follow one without the other. Someone interested in your enterprise software product can follow that Showcase Page while ignoring your main Company Page.
    • Advertising capabilities: You can run LinkedIn Sponsored Content and ads directly from a Showcase Page, targeting campaigns to the specific audience that follows that offering.
    • Feature availability: Showcase Pages do not include job listings, Products tabs, or Services tabs. They focus exclusively on content and community building.

    When Showcase Pages Make Strategic Sense

    Not every company needs a Showcase Page. The decision depends on whether your business has structural reasons to separate audiences.

    Read more: technology guest posts

    Create a Showcase Page if your company sells products or services to fundamentally different buyer personas. For example, a software company with both an enterprise suite (sold to CTOs, $500K+ deals, 18-month sales cycles) and a SMB product (sold to operations managers, $2K-10K deals, self-serve) benefits from two separate pages. The enterprise buyer doesn’t need to see SMB use cases, and vice versa. Mixing them on one feed dilutes both messages.

    Showcase Pages also make sense when you operate distinct business units with separate market positioning. A healthcare conglomerate with a diagnostics division, a medical devices division, and a pharmaceuticals division might maintain Showcase Pages for each. Physicians, procurement officers, and hospital administrators each need different information.

    Additionally, if you run a major brand initiative, community program, or industry effort that warrants standalone visibility, a Showcase Page gives it legitimacy and dedicated attention. An accounting firm launching a Women in Finance leadership program could create a Showcase Page to build a following specifically interested in that initiative.

    Showcase Pages also function as testing grounds. If you want to pilot a separate content and advertising strategy for a new product line before it justifies a separate company entity, a Showcase Page lets you do that without operational overhead.

    How to Set Up a Showcase Page

    Creating a Showcase Page requires Super Admin access to your Company Page. The setup process takes roughly 10 minutes.

    1. Log into LinkedIn and navigate to your Company Page.
    2. Click the Admin tools dropdown in the top right corner.
    3. Select “Create a Showcase Page.”
    4. Enter the Showcase Page name. This should reflect the specific product, service, or audience (e.g., “Acme Enterprise Platform” or “Acme for Nonprofits”).
    5. Upload a logo. This can be the same as your Company Page logo or a variant specific to that offering.
    6. Complete the page profile with a description (120 characters), website URL, and tagline. These fields should speak directly to the audience that follows that page.
    7. Publish the page and begin building content and inviting followers.

    Once live, assign administrators to the Showcase Page (you can have multiple). These admins manage posting schedules, community engagement, and analytics independently from the main Company Page.

    Practical Limitations and Constraints

    Showcase Pages are powerful but narrower in function than Company Pages. Understand what they cannot do before committing resources.

    Showcase Pages do not support job postings. If your product line hires its own team and you want to promote those openings on LinkedIn, those jobs must appear on your main Company Page. Similarly, Showcase Pages lack the Products and Services tabs that Company Pages offer. They are purely content and community focused.

    Each Company Page can maintain up to 25 Showcase Pages. For most organizations, this ceiling is never reached. Most companies that use Showcase Pages successfully operate between two and five.

    Showcase Page followers do not automatically become Company Page followers and vice versa. If someone follows your enterprise product Showcase Page, they won’t automatically see your SMB product Showcase Page content. Each requires a separate follow action. This isolation is intentional—it respects audience segmentation—but it means you cannot rely on one Showcase Page to funnel traffic to another.

    Next Steps: Audit Your Audience Segments

    Before creating Showcase Pages, map your target audiences. List each customer segment, product line, or business unit. For each, identify whether that audience would benefit from dedicated content and whether mixing them with other segments muddies your messaging. If you find two or more audiences with competing interests, a Showcase Page for each makes sense.

    If you’re working through this strategy or have insights about Showcase Page implementation at your organization, LinkedIn Daily welcomes practitioner submissions. Visit our write-for-us page to learn how to contribute.

    Start with one Showcase Page focused on your highest-value or most distinct audience segment. Monitor engagement metrics for 60 days before expanding to a second. This approach lets you validate the strategy with real data rather than assumption.

    “`

  • LinkedIn Open to Work: 3 Interview Hacks for 2026

    LinkedIn Open to Work: 3 Interview Hacks for 2026

    What Is linkedin open to Work? How the Feature Works

    LinkedIn Open to Work is a profile feature that lets you signal to recruiters and your network that you are actively seeking new job opportunities. When you enable it, you can choose to display a green Open to Work banner on your profile photo visible to all LinkedIn members, or you can limit visibility to recruiters only using LinkedIn’s recruiter tools.

    The feature was launched in 2020 and has become one of the most used job-seeking tools on LinkedIn. According to LinkedIn, members who use Open to Work receive 2x more InMail messages from recruiters and 40% more recruiter messages overall compared to profiles without the signal enabled.

    Two Visibility Options for Open to Work

    • All LinkedIn members – A green circular frame with the text “Open to Work” appears on your profile photo. This is visible on your profile, in search results, and when you comment or post. It clearly signals your job search status to everyone, including your current employer.
    • Recruiters only – Your job-seeking status is only visible to recruiters who use LinkedIn Recruiter tools. Your profile photo does not show the green banner publicly. This option is recommended if you are conducting a confidential job search while currently employed. Note that LinkedIn cannot guarantee your current employer will not see this signal, especially if they have a company recruiter license.

    How to Enable Open to Work on LinkedIn

    1. Go to your linkedin profile
    2. Click the Open to button below your profile photo and headline
    3. Select Finding a new job
    4. Enter your job preferences: desired job titles, work location types (remote, hybrid, on-site), desired start date, and job types (full-time, part-time, contract, internship)
    5. Choose who can see your Open to Work status (All LinkedIn members or Recruiters only)
    6. Click Add to profile

    What Information to Include When Setting Up Open to Work

    The more specific you are about your job preferences, the more accurately LinkedIn can surface your profile to relevant recruiters. Include:

    • Multiple job title variations (e.g., both “Marketing Manager” and “Digital Marketing Manager”)
    • All location preferences, including remote if you are open to it
    • Your ideal start date (choosing “Immediately” signals urgency to recruiters)
    • All relevant job types you would consider

    Should You Use the Public Open to Work Banner?

    The public green banner maximizes recruiter attention but may concern your current employer. If you are currently employed and conducting a quiet job search, use the Recruiters only option. If you are unemployed or openly seeking, the public banner increases your visibility significantly and removes any ambiguity about your availability.

    Related reading: What “Open to Work” Actually Does to Your LinkedIn Profile Visibility · I Help You Land 40% More Interviews in 2026 · LinkedIn Open to Work FAQ: Everything Job Seekers Need to Know

  • How I Got 47 LinkedIn Recs That Changed My Hiring

    How I Got 47 LinkedIn Recs That Changed My Hiring

    LinkedIn Recommendations: How to Get (and Write) Powerful Ones

    Your linkedin profile tells your professional story, but recommendations tell it for you. In 2026, when recruiters and hiring managers are evaluating your credibility, a stack of generic recommendations won’t move the needle – but powerful, specific ones can directly influence whether you land interviews, attract new clients, or establish yourself as a thought leader. The difference between a profile that stalls and one that accelerates your career often comes down to the quality and quantity of third-party endorsements on your profile.

    Read more: B2B marketing guest posts

    This guide walks you through the complete lifecycle of LinkedIn Recommendations: why they matter more than ever, exactly how to request them with a message template that actually works, what separates powerful recommendations from forgettable ones, how to write recommendations that people remember, and the strategic numbers you should be targeting. By the end, you’ll have a concrete action plan to strengthen your profile’s credibility signal.

    Why LinkedIn Recommendations Matter Now

    LinkedIn Recommendations serve three critical functions in 2026:

    Read more: technology guest posts

    • Social Proof on your profile: They appear prominently in the “Recommendations” section, visible to anyone who lands on your profile. Unlike skills endorsements, which are easy to dismiss, recommendations require someone to take time writing about their experience with you.
    • Search visibility: Profiles with recommendations are indexed differently in LinkedIn’s search algorithm. A profile with 5+ quality recommendations ranks higher than an identical profile with none, meaning recruiters and prospects find you more easily.
    • All-Star status: To achieve the “All-Star” badge – LinkedIn’s marker of a complete, optimized profile – you need a minimum of 3 recommendations. This badge appears next to your name and signals to viewers that you take your professional presence seriously.

    The data backs this up: profiles with 5-10 recommendations receive 3x more profile views than those with none, according to LinkedIn’s own research. For job seekers, this translates directly to recruiter attention.

    How to Request a Recommendation: Timing, Selection, and Messaging

    Asking for recommendations feels awkward, which is why most professionals skip it. The solution is timing and specificity. Request recommendations when you’ve recently accomplished something concrete with someone, not months later when the context is fuzzy.

    Read more: HR and recruiting guest posts

    Who to ask

    Your best candidates are:

    • Recent managers or team leads (they have direct evidence of your work)
    • Colleagues you collaborated intensely with on a project
    • Clients or customers you’ve delivered concrete results for
    • Partners in volunteer work or professional associations

    Avoid asking everyone at once. Stagger requests over 2-3 weeks so recommendations trickle in naturally and your profile doesn’t look suddenly desperate.

    The message template that works

    Here’s a template with an 65% response rate (versus 15% for generic “can you write me a rec?” messages):

    “Hi [Name] – I’m refreshing my LinkedIn profile and would really value a recommendation from you. We worked together on [specific project/accomplishment] from [timeframe], and I think your perspective on [specific skill or result you delivered] would carry a lot of weight with recruiters/clients I’m connecting with. If you’re open to it, I’d be happy to write a draft you can edit, or you can write from scratch – whatever works for you. Thanks for considering!”

    Why this works: You’re specific about what you did, you acknowledge their time investment, you offer to make it easier by drafting it yourself, and you give them an out without making them feel guilty. Send it via linkedin message, not email.

    What Makes a Recommendation Powerful vs. Generic

    Most recommendations sound like this: “Great to work with! Smart, hardworking, highly recommend.” This does almost nothing for you. A powerful recommendation has these elements:

    1. Relationship context: How did you work together? For how long? What was the situation? Example: “I managed Sarah’s team of three analysts from 2023-2024 at TechCorp” is infinitely more credible than just “I worked with Sarah.”
    2. Specific skill with example: Don’t just say someone is “detail-oriented.” Show it: “She caught a critical data-mapping error in our Q3 financial model that would have cost us $200K.” Specificity = credibility.
    3. Results or impact: What changed because of this person’s work? Numbers are best: “Reduced report turnaround time by 40%” or “Increased client retention from 78% to 91%.”
    4. Credibility signals: A recommendation from a VP carries more weight than one from a peer. A recommendation from a Fortune 500 company or known industry leader carries more weight than one from a small company. LinkedIn’s algorithm weighs these differently.

    Example of a strong recommendation: “I hired Marcus to lead our sales team during a critical growth phase in 2024. Within six months, he restructured the commission model and implemented a new CRM workflow that increased deal closure rates from 32% to 47%. Marcus combines strategic thinking with execution discipline – he doesn’t just identify problems, he owns solutions. I’d hire him again in a heartbeat.”

    How to Write a Strong Recommendation for Someone Else

    When someone asks you for a recommendation, follow this structure:

    1. Opening – relationship and timeframe: “I managed [Name] on our Product team for 18 months from 2023-2024.”
    2. Specific skill with concrete example: “One example: when we were launching our Q2 feature, the original timeline slipped by two weeks. [Name] reorganized the testing protocol and coordinated daily standups that got us back on track by renegotiating dependencies with the design team.”
    3. Results or impact: “We hit the launch

      Related reading: Personal Branding for B2B Executives: The 2026 Playbook | How Accountants Are Using LinkedIn to win high-value clients through thought leadership