LinkedIn has recently launched a new test of a dedicated video feed in their app, following predictions made by social media experts earlier in 2024. The new video feed is presented in a TikTok-style, full-screen format, which aims to capitalize on the increasing popularity of vertical video content. The test was discovered by Austin Null and confirmed by LinkedIn as a small beta test. The platform provided a statement indicating that videos are becoming a favored format for learning among members, prompting the testing of new ways to help users discover timely and relevant videos to watch on LinkedIn.
The new video feed on LinkedIn directs users to a vertical, full-screen feed of short-form videos that can be scrolled through. Users can engage with the videos by liking, commenting, and sharing them, as well as viewing the full post captions. This focus on short-form video content marks a potential new direction for LinkedIn, with a push for more influencers to create video content to drive engagement. While there may be a lot of “hustle culture” content featuring business people showcasing their success, there is also the potential for valuable video clips that offer context and value to regular text updates.
As the younger generation becomes more influential in the corporate world, the evolution towards video communication on platforms like LinkedIn is inevitable. Video content tends to drive higher engagement, keeps users on the platform for longer periods, and opens up opportunities for enhanced connections. Aligning with the video trend signifies a natural progression for LinkedIn, and the introduction of a dedicated video feed will likely present new advertising opportunities and considerations for content creators on the platform. Given the younger generation’s preference for video communication, the shift towards more video content on LinkedIn is expected to happen sooner rather than later.
The implementation of a dedicated video feed on LinkedIn could have significant implications for the platform and its user experience. By providing a space for short-form video content, LinkedIn is acknowledging the growing popularity of video as a medium for professional communication and learning. The move could also lead to increased engagement, as users are more likely to interact with video content compared to traditional text-based posts. Additionally, the introduction of video content opens up new possibilities for advertising and monetization on the platform, as businesses and influencers can leverage video to reach a wider audience and convey their messages more effectively.
Overall, the introduction of a dedicated video feed on LinkedIn reflects the platform’s commitment to adapting to changing user preferences and behaviors. By embracing the video trend and providing a space for short-form video content, LinkedIn is positioning itself as a more dynamic and engaging platform for professionals. As the testing of the new video feed continues, users can expect to see more video content and potential enhancements to the user experience. With the rise of video as a preferred medium for communication, the expansion of video features on LinkedIn is likely to play a key role in shaping the platform’s future direction and engaging a broader audience of users.