With the summer months fast approaching in the U.S., Pinterest has released an overview of emerging travel trends on the app that could be beneficial for marketers looking to capitalize on holiday-themed opportunities. Despite not receiving as much attention as other social media platforms, Pinterest remains a critical destination for travel-related research. According to Pinterest, there have been over one billion travel-related searches and 10 billion travel saves in one year, showcasing the platform’s popularity as a resource for trip planning. Additionally, 8 out of 10 weekly Pinterest users turn to the platform when planning their summer getaways, highlighting its importance in the travel planning process.
Adventure travel is gaining traction as a popular trend for 2024, with searches for activities such as scuba diving photography, mountaineering, adventure camping, and caving on the rise. This suggests a growing interest in more active and adventurous travel experiences among users. Simultaneously, solo and quiet travel options are also on the rise, with searches for glamping aesthetic, wellness retreat aesthetic, cabin in the mountains, and national park experiences seeing increased attention. Pinterest users are also seeking out mysterious destinations to explore, with searches for haunted places, ancient cities, and unreal locations attracting interest.
Road trips have become a popular choice for travelers, with searches for road trip-related queries like comfortable road trip outfits, essential road trip items, and road trip snacks increasing. This trend presents marketing opportunities for businesses looking to target road trip enthusiasts and cater to their needs. Pinterest has also highlighted some of the most popular destination-related searches currently trending on the platform, including London lifestyle, South African food, Santorini parties, Goa nightlife, and more. While not all of these searches directly relate to travel, they provide valuable insights into Pinterest user trends and interests.
These insights can be valuable for informing marketing strategies during the holiday season, both on and off Pinterest. For marketers looking to connect with holidaymakers and capitalize on travel trends, understanding these key insights can help tailor campaigns and promotions to meet consumer needs and desires. By aligning marketing efforts with emerging travel trends on Pinterest, businesses can effectively reach and engage with their target audience. Whether focusing on adventure travel, solo experiences, mysterious destinations, road trips, or popular destinations, leveraging Pinterest’s summer travel trends can guide marketers in creating impactful campaigns and content for the upcoming holiday season.