Meta’s Threads app, launched by Mark Zuckerberg as a more positive space for public conversations, has recently surpassed 150 million monthly active users. The app was inspired by Twitter, with Zuckerberg aiming to provide a more positive alternative to the negativity often found on Twitter. While Threads wasn’t directly launched to compete against Elon Musk’s X app, the growing user base of Threads could present a significant threat to X. The app has seen steady growth, adding 20 million new users in just two months, compared to X, which has shown flat or declining usage numbers over the past year.
Despite Elon Musk’s claims that X is attracting more users seeking unbiased information, the data shows otherwise. X has reported the same number of daily active users for 16 months, and third-party analysts suggest a decline in usage over the past year. In contrast, Threads is gaining momentum and has more daily active users than X in the U.S. Meta may introduce paid ads on Threads sooner than expected, as the app’s growth trajectory suggests it could reach 200 million users by October. The Threads team is working to attract more users by collaborating with influencers and providing incentives for sports communities to join the app.
The gradual growth of Threads, fueled by strategic partnerships and user-friendly features, could eventually see it surpass X as the go-to real-time social media app. Musk’s controversial political stances and platform updates on X may also contribute to more users switching to Threads over time. While Threads still trails behind X, the app’s upward trajectory and increasing user base suggest that it could eventually surpass its competitor. Meta’s decision to steer clear of politics and real-time news in Threads could be seen as a potential challenge, but the app’s increasing popularity indicates that it is gaining traction among users.
Threads’ user base is growing steadily, with the app surpassing 150 million monthly active users. While X still holds a larger user base, Threads’ momentum and positive user experience could eventually lead to its dominance in the real-time social media space. By focusing on offering a more positive and creative space for public conversations, Threads is gaining popularity among users looking for a more pleasant social media experience. With the possibility of introducing paid ads and strategic partnerships, Threads could continue to attract more users and eventually surpass X as the preferred real-time social media app.