Meta’s social app, Threads, which was launched to provide a more positive and creative space for users, has surpassed 150 million monthly active users. While Mark Zuckerberg did not launch Threads to spite Elon Musk, who is involved with the X app, there is some competition between the two. Threads aims to be a public conversations app that is more positive than Twitter and is gaining popularity over time. With 150 million users, Threads is making strides in the social media space.
On the other hand, X app, associated with Elon Musk, has been struggling to grow its audience. Despite Musk’s claims of increased usage and the pursuit of truth away from media spin, data shows that X has not significantly increased its user base over time. Some reports suggest a decline in usage of X over the past year. Threads, on the other hand, is seeing more daily active users than X in the U.S., indicating the success of Meta’s Twitter alternative. The potential introduction of ads in Threads could further boost its growth and revenue.
With a goal to reach “hundreds of millions” of users before introducing paid ads, Meta is now considering ads in Threads sooner than expected. The app is on track to potentially reach 200 million users by October, given its current growth trajectory. The Threads team is working on new partnerships with influencers and sports communities in an effort to attract more users. Small victories, such as Taylor Swift posting on Threads, could contribute to the app surpassing X in the real-time social media space.
Although Threads is gaining momentum, it still has a way to go to catch up to X, which has 250 million daily active users. Threads is gaining popularity by avoiding politics and real-time news, which has proven to be a successful strategy so far. As more communities become active on the app, Threads could eventually overpower X and become the preferred social media platform. Despite its current success, Threads will need to continue innovating and attracting new users to maintain its growth trajectory in the competitive social media landscape.
In conclusion, Threads, Meta’s social app, is gaining traction in the social media space with over 150 million monthly active users. While it still has a way to go to catch up to X, the app’s positive and creative approach is resonating with users. With the potential introduction of ads and partnerships with influencers, Threads could continue to grow and potentially surpass X in the future. By focusing on community engagement and avoiding controversial topics, Threads is building a strong user base that could eventually see it become the preferred real-time social media app.