As the warmer months approach in the U.S., Pinterest has outlined rising travel trends that could be useful for marketers looking to tap into holiday-themed opportunities. With over one billion travel-related searches and 10 billion travel saves in a year, Pinterest is a popular destination for travel-based research. Eight in 10 weekly Pinterest users turn to the platform when planning their summer trips, with searches for “travel vision board” and “packing guide” increasing significantly in the past year.
One of the key travel trends for 2024 highlighted by Pinterest is the increase in searches related to adventure travel. Searches for activities like scuba diving photography, mountaineering, adventure camping, and caving have seen a rise in popularity. Additionally, quiet and solo travels have also gained attention, with searches for glamping aesthetic, wellness retreat aesthetic, cabin in the mountains, and national parks on the rise.
Pinners are also interested in visiting mysterious places, with searches for haunted places, ancient cities, and places on earth that don’t feel real attracting interest. Road trips have become popular as well, with searches for road trip-related topics like comfy road trip outfits, what to bring on a road trip, and road trip snacks increasing. Some of the most popular destination-related searches on Pinterest currently include London lifestyle, South African food, Santorini party, Goa nightlife, and more.
These trends could help inform marketing strategies for the holiday season, both on and off Pinterest. By taking note of the rising interests of Pinterest users, marketers can tailor their campaigns to align with popular travel trends and engage with holidaymakers effectively. Whether you are looking to reach a specific demographic or promote travel-related products and services, understanding these trends can be valuable in creating successful marketing campaigns.
Overall, Pinterest’s overview of summer travel trends provides valuable insights for marketers aiming to connect with travelers during the holiday season. By paying attention to the topics and destinations that are currently popular among Pinterest users, marketers can better tailor their strategies to reach their target audience effectively. Whether it’s adventure travel, quiet getaways, mysterious destinations, or road trips, understanding these trends can help marketers make informed decisions and create engaging campaigns that resonate with potential customers.